After a break in their relationships, linked to the scandal of a scabrous advertising, Kim Kardashian becomes the official ambassador of Balenciaga. She joins Nicole Kidman and Isabelle Huppert, other stars to serve the House under the artistic direction of Demna.
On Monday January 22, Kim Kardashian officially became an ambassador for Balenciaga. She joins other stars representing the House belonging to the Kering group, namely Michelle Yeoh, Isabelle Huppert and Nicole Kidman, the latter since December 2023. “For several years, Balenciaga creations have been part of my many looks. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under the artistic direction of Demna,” Kim Kardashian said in a statement.
A logical collaboration
Her arrival at the Met Gala in September 2021 marked the start of a close collaboration with Balenciaga for the businesswoman and model. Dressed in black, literally from head to toe, Kim K arrived on the arm of Balenciaga artistic director, Demna Gvasalia. She then walked for the House during Fashion Week in July 2022.
Kim K and Demna Gvasalia ©Getty
Relations with Balenciaga became complicated after the controversial November 2022 campaign, featuring children holding BDSM stuffed animals. Kim Kardashian then announced “reevaluate” their partnership and ask for explanations.
The 43-year-old mother is one of the most followed personalities with more than 364 million subscribers on Instagram. Already, in February 2022, she was named the face of Balenciaga’s Le Cagole bag, whose sales were boosted following the reality TV star’s Instagram post posing with the neon green bag. Immediately, demand was multiplied by three for the bag and by five for the leopard print coats.
Balenciaga continues to focus on key figures and therefore chooses Kim Kardashian who has already proven herself as an ambassador.