Translated by
Clementine Martin
Published on
Jan 23, 2024
Reality TV star, entrepreneur and influencer Kim Kardashian is the new muse chosen by Balenciaga, which announced the news on Monday.
Balenciaga chooses Kim Kardashian as its muse – Balenciaga
The Parisian brand and the star have already collaborated on numerous occasions in recent years. Kim Kardashian notably participated in the 51st Balenciaga haute couture show. She wore a custom Balenciaga look to the Met Gala in 2021, attended many of the label’s shows and appeared in several of its campaigns.
“For several years, Balenciaga creations have often come back in my looks, some of which have become iconic,” recognizes Kim Kardashian in a press release.
“This historic fashion house combines modernity and craftsmanship through an innovative approach to design with Demna. For me, this long-standing relationship is based on mutual trust and common commitment. I am delighted to participate in this new chapter in the history of the brand and to become its muse.“
The announcement was accompanied by a portrait of the star taken by Platon, a famous documentary photographer.
Kim Kardashian will join the list of many Balenciaga muses, including Nicole Kidman, Michelle Yeoh, Isabelle Huppert and Thai actor, singer and model PP Krit Amnuaydechkorn.
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