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Anna Veith is standing in the snow, a ski lift behind her, Head’s mirrored glasses pushed over her cap. There were 2,600 likes for the Instagram posting. An advertising photo in leather leggings from Calzedonia: 16,600 likes. Since she ended her career as a professional athlete in 2020, Veith has mainly communicated via Instagram. Even though the 34-year-old is no longer on the boards professionally, 367,000 followers are interested in this. “Of course my activities are similar to those of an influencer,” says Veith. Postscript: To this day, she still doesn’t see herself as one.