2024-01-29 20:09:16
To advertise, Michael O’Leary has always made a lot of faces and provocations (Here, January 17, 2023). KENZO TRIBOUILLARD/AFP
INVESTIGATION – The truculent boss of the low-cost carrier, obsessed with chasing costs, is targeting 300 million passengers in 2034.
And suddenly Michael O’Leary comes charging into the room. It’s 1:15 p.m. on January 19. Jeans, sneakers, trucker sweater and glasses stuck in his white mane, the general director of Ryanair does not have the look of a big boss. Buongiorno, buenos dias, guten tag, hello, he greets with a big smile the assembly made up of Italians, Spaniards, Germans, French, Belgians gathered at the headquarters of the low cost airline. An almost anonymous building ten minutes from Dublin airport.
Time to have a coffee on the fly and bite into a sandwich, and this ball of energy with machine gun flow starts the debates: “We are tired of being taken for Irish farmers who occupy two caravans next to an airport.” It is true that Ryanair is no longer an outsider: the group is by far the leading European air carrier in terms of passengers.
Le roi du low cost
Last year, it transported more than 180 million. Twice as much as easyJet, the second low cost…
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