Netflix’s Changing Charging Model: A Look at Advertising Subscription Plans and Abusive Sharing Measures

2024-02-02 12:59:35

Netflix has repeatedly adjusted its charging model after the outbreak of the epidemic. In order to attract more users, it has low-threshold advertising subscription plans and measures to combat abusive sharing. According to Netflix’s financial reports, these new trends seem to have good results! Netflix’s advertising subscriber users increased by nearly 70% in the fourth quarter of 2023, and advertising subscription plans accounted for 40% of the total registered users. In other words, users will generally subscribe to subscription plans with advertising!

However, Netflix charges are about to change again. Officially announced that starting from the second quarter of this year, the ad-free basic subscription plan will be canceled in the United Kingdom and Canada first, and the United States and other regions will follow suit! Currently, Hong Kong still uses the original charging package, which is the $63 monthly fee for the 720p quality plan, the $78 monthly fee for the 1080p quality plan, and the $93 monthly fee for the 4K quality plan. All subscription plans are ad-free plans!