2024-02-04 19:58:00
“Two major factors delayed Apple in the fourth quarter of 2023 – a more cautious and rational spending sentiment, as well as a challenge from other cell phone giants, such as Huawei, which managed to generate more buzz than the launch of the iPhone 15 series,” said an industry executive. He also added that it does not seem that the amount of iPhone shipments will grow significantly in 2024, because Apple’s main competitor is expected to continue to take the majority of customers in China.
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Although for years Apple was seen as a luxury brand in China, in recent years this phenomenon is changing. “Apple no longer has that shine, it doesn’t have that reputation among Generation Z,” said a young Chinese man. Also, the fact that competitors have already started to introduce technologies such as foldable cell phones but Apple chose to stay behind, caused consumers to “squint” at other companies.
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