2024-02-05 16:09:46
A report by market analysis company Counterpoint revealed that Huawei has returned to compete strongly in the smartphone market in China, and with the beginning of the new year 2024, the Chinese company has achieved more sales than any other competitor in the local market, an indicator that reflects its recovery after years of decline.
The administration of former US President Donald Trump had imposed harsh sanctions on Huawei due to its threat to American security, as it was decided to deprive it of any advanced technological technologies developed by an American company or its allied countries, which caused a sharp decline in Huawei’s progress. Since 2018.
In a report published by the market analysis company Counterpoint for the smart phone market in China, Huawei is the company that achieved the most sales at the beginning of this year 2024, ahead of all other competing companies, local ones such as Xiaomi, Vivo, Oppo and OnePlus, or global ones such as Apple and Samsung. .
According to the report, the three reasons behind Huawei’s success are the sales of the new Mate 60 devices, which attracted a lot of attention thanks to the new Kirin 9000 processor developed in China, as it is the company’s first processor to support 5G connectivity since the US sanctions.
The second reason is the high brand loyalty among consumers in China, and the third is the rapid progress and success of its operating system, Harmony OS 4.0.
It is mentioned here that US sanctions also prevented Huawei from using the operating system owned by Google, Android, which prompted the Chinese company to develop a complete operating system of its own.
Counterpoint usually provides a snapshot of a particular smartphone market for a broader time frame, so we’ll see if this trend continues through the entire quarter. However, the data doesn’t lie, Huawei is already back on track since the launch of the Mate 60.
The company also launched the nova 12 series in December, which is also likely to help boost sales numbers.
All three Huawei Nova 12 phones contain; The regular, Pro and Ultra, on the Kirin 9000S processor, manufactured by SMIC using 7nm process technology.
Although Huawei has been relatively discreet to talk about its successes in the smartphone market since the US sanctions, a report recently revealed that the company is receiving a huge boost from the Chinese government to become a leading company in the field of processor manufacturing, which will inevitably help boost smartphone sales further in the future. , and may lead Chinese companies to come out from under the mantle of American communications technology.
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