From today, the Peruvian brand is the official energy drink of the award-winning team in specific countries in Latin America and Africa.
He Real Madrid It is the winningest soccer team in Spain and in the world. Currently, he has 35 titles in his country’s league and has won the Champions League 14 times. Players such as Cristiano Ronaldo, Raúl González, Roberto Carlos, Ruud van Nistelrooy, Ronaldo and Zinedine Zidane have passed through its locker room.
In that sense, Real Madrid generates attraction for brands, not in vain it generated $901 million in the 2022-2023 season, according to the “Money League” report by Deloitte. This positions it as the club with the highest income worldwide and working with them is very beneficial.
Therefore, the regional sponsorship agreement between AJE Group and Real Madrid represents a commercial milestone. That way, from today VOLT is the new sponsor of the award-winning Spanish club and the Peruvian brand becomes the official energy drink in specific countries in Latin America and Africa, such as Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama , Costa Rica, Egypt, Cameroon and Nigeria.
This event reaffirms the sustained growth of VOLT that has led it to be the second energizing brand in Latin America and the fifth worldwide, according to Alex Nanoglobal marketing manager at AJE.
For its part, Augustus Bauerdeputy CEO of Grupo AJE, maintained that said sponsorship “marks an important milestone in the history of Grupo AJE and consolidates the presence and leadership of VOLT as one of the most important energy drinks in the world. “We are very proud that Grupo AJE is the first Peruvian company to sponsor Real Madrid.”.