What happens in Las Vegas… reaches more than 100,000,000 people in the world. Much more than a match, the Super Bowl It is a show that combines sport, music and glamor like no other, a magnet even for those who are not fans of the sport. football. The arrival of the final from National Football League (NFL) for the first time Las Vegas and the expected presence of the teenage pop star Taylor Swift As a spectator, she further enhances the iridescence of the show.
At 8:30 p.m. of Argentina, San Francisco 49ers y Kansas City Chiefs They will begin to determine, in the brand new Allegiant Stadium, which is the best team of the season. The television show, which will arrive in Argentina on ESPN 2, ESPN Extra and Fox Sports 3, will offer much more than 60 net minutes of action. The transmission of Super Bowl LVIII It will begin at 7 p.m. and approximately an hour later the preliminary shows will begin. Post Malone will sing America the beautiful and then Reba McEntire will sing the national anthem. Next, Andra Day will be in charge of Lift every voice and singconsidered the anthem of African Americans.
If betting is a classic of the Super Bowl, it happens even more in Las Vegas. In addition to the classic ones for the winner and the MVP, the various houses allow plays for eccentricities such as how long the anthem will last to what color Gatorade will be that will anoint the champion coach.
The match is divided into 15-minute quarters. During the longest break, the teams return to the locker room for a longer break than usual: there will be around 30 minutes of waiting, more than double the 12 or 13 minutes that a regular season match lasts. . It is the moment most anticipated by those who are not so interested in the game. On this occasion, the one chosen for the big show was Usher, a singer from a pop style of rhythm & blues that is very popular in the United States.
It is also the time when viewers pay the most attention: the advertisements. Advertisers are making a special effort for this occasion with original spots that will be talked about as much as the final. It is understood: they must justify the 7,000,000 dollars who invest for a space of 30 secondsa figure that grows year after year.
In the same way, the global audience grows. According to an estimate by the Reuters agency, this year the broadcast will reach 127.5 million viewers in 190 countries. Central television will be carried out by CBS, in the first of the 11 years of the new agreement between the main chains and the NFL. CBS, NBC, ABC and Fox will alternate season after season, according to the agreement signed in 2021 in exchange for 113 billion dollars.
For the occasion, CBS arranged four robotic cameras around Las Vegas: one, on the roof of the STRAT Hotel, Casino & Tower, which offers a north-south view of the city; one, on Planet Hollywood, from where you can see the Las Vegas Strip and the Bellagio fountain; another, on top of the Mandalay Bay Beach hotel overlooking the stadium, and the last, on top of the Renaissance Las Vegas Hotel, which will show the great Sphere and areas of Las Vegas Boulevard.
Those who can follow the broadcast with the alternative audio in English will have the joy of listening to Jim Nantz’s stories and the analysis of the former quarterback of Dallas Cowboys Tony Romo, the best couple on American television. Of course, they will miss the great John Sutcliffe, who will accompany the commentators Lalo Varela, Pablo Viruega and Ciro Procuna from the field of play.
The game also promises to keep viewers glued to the television. The match will pit one of the best teams in history, the 49ers – who want to equal the New England Patriots in the record of champion titles, with six – against the Chiefs, who are trying to establish a dynasty – they are going for their third trophy in recent years. five years, over four finals. It will also be a duel between the best quarterback of the moment, Patrick Mahomesand the Cinderella, Brock Purdy.
Purdy (24 years old), from San Francisco, was the last selection in the 2021 draft and earned the starting job last season after injuries to two quarterbacks. He immediately became a star. Even so, many question that he does nothing more than execute coach Kyle Shanahan’s game system and capitalize on the elite group that surrounds him: the running back. Christian McCaffreythe receivers Deebo Samuel y Brandon Aiyuk and the tight end George Kittle. At 28, Mahomes follows in Tom Brady’s footsteps and, despite not having elite receivers and running backs, he manages to lead Kansas City to victory. Although the Chiefs’ performance in the regular season was mediocre, in the playoffs the team brought out its hierarchy.
Mahomes relies mainly on Travis Kelce, considered one of the best tight ends of all time. His worldwide fame, however, responds less to his talent on the field than to his romance with Taylor Swift. The popular singer accompanied him in most of the season’s games and her presence became a magnet for the cameras. The NFL knew how to capitalize on it. His presence in Las Vegas, less than 24 hours after a concert in Tokyo, is highly anticipated, but not guaranteed.
There are plenty of reasons to set your eyes on the Super Bowl. What happens in Las Vegas doesn’t stay in Las Vegas.
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