2024-02-11 16:19:49
On February 9 at 8:00 in the evening, on the eve of the Lunar New Year, the China Media Group’s New Year’s Gala program once again met the audience around the world.
As of February 10, the overseas distribution of coverage of the gala reached a new high in the media’s history. Reports in many different languages presenting the event have been viewed a total of more than 695 million times overseas, and video excerpts from the performances have garnered 250 million views, Radio China reports.
The social media challenge “Dancing the Dragon Dance Together” attracted participants from 68 countries and regions, and the global number of views exceeded 589 million. Videos related to the KMG New Year’s Gala were broadcast 599 times by 193 TV stations and new media platforms in 70 countries and regions, including the media giant BBC This year, 25% more countries and regions showed interest in the New Year’s Gala compared to the same period last year.