This year, the real star of the Super Bowl will not be on the field or on stage at halftime, but in the stands. Megastar Taylor Swift, 34, arrived on Sunday in Las Vegas, where the final of the American football championship (NFL) between the Kansas City Chiefs and the San Francisco 49ers will be played.
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The singer’s trip to Las Vegas has been the subject of much speculation. Taylor Swift was in concert in Tokyo on Saturday night, for a date of her phenomenal Eras Tour, whose revenues are estimated at $2 billion. The star then jumped on a jet and landed in Las Vegas on Saturday evening, taking advantage of the favorable time difference, according to the news site TMZ.
The media coverage of the “love story” between the pop star with 280 million subscribers on Instagram and the player Travis Kelce pushed the already powerful American football league (NFL) into another dimension: audiences skyrocketed . Taylor Swift, named personality of the year 2023 by the Timeis expected to watch the game in the stands and could see his companion team, the Chiefs, win a third Super Bowl in five years.
Usher is going to do the show
The Super Bowl is a true institution in the United States. Last year, the event was followed by 115.1 million viewers, a record that could be broken on Sunday. Beyond sport, the halftime show is always awaited. After Rihanna in 2023, it is the RnB star Usher who will perform the concert this year.
“There are playlists going around, people trying to figure out which song I was going to perform first and last, who was going to come on stage with me,” said the 45-year-old singer, who has won eight Grammy Awards , during a press conference. “I’ve had a lot of ideas about who I’d like to share this moment with, and I think the people I’m going to share it with have earned it for what they’ve done in their careers, that we collaborated or had their moments,” he added.
Before him, huge stars performed at the Super Bowl, such as Michael Jackson, Prince, the Rolling Stones, Bruce Springsteen, U2, Stevie Wonder and Paul McCartney. The event caused a scandal in 2004 when Janet Jackson, in a duet with Justin Timberlake, unintentionally revealed a breast on stage in front of tens of millions of American households.
The players are expected on the pitch at 3:30 p.m. (local time, half past midnight, Monday, Paris time), and the event will be broadcast in France from 12:30 a.m., on M6 and BeIN Sports 1.