2024-02-21 20:07:37
Gaurav Dwivedi: A few years ago, passengers would open newspapers and start turning pages of magazines as soon as the train or bus started moving. Someone would sit down with a book. Comics started appearing in the hands of children. But, this scene changed after the advent of social media. Now only one thing is visible in the hands, the mobile. The head remains tilted towards the screen and the fingers keep moving. The era is of video and that too of reels.
short video
Reels means videos of 30 to 45 seconds. Music, dialogue, pictures – there is scope for everything. The most important feature of reels is speed. Many times reels are made by adding motion to photos or pictures.
reach of reels
Being a visual media, reels have much more reach and power than words. According to reports, Reels has more than double the reach of other videos on Instagram. Reels have an average reach rate of 30.81 percent, while social media posts with more than one photo or video have a reach rate of just 14.45 and 13.14 percent.
way to make money
In recent times, the algorithms that social media platforms have developed have consistently limited the reach of normal photos or writing, while the reach of Reels has increased. Money can also be earned from this. That is why many youth are spending energy in making reels. Since the film tradition of attracting people by displaying women’s bodies and limited nudity has been there, the same formula is being tried in reels also.
reels in politics
The reels captivate the viewer in an instant. Its effect starts dominating. For this reason, political parties have also started resorting to it. However there are challenges also. Rishi Mishra, former Director General of Madhya Pradesh Police, had said a few years ago that it is a big challenge for the police to stop the ill effects of such messages.
reach of reels
According to Statica’s report, Reels has a much greater reach than accounts that have fewer followers. Then when the income from social media platforms is added to it, the impact of reels increases further. Anyway, where the intellectual level is low, the reach and influence of reels is more.
big market of insta
The increasing number of youth in India is also being considered responsible for the increasing popularity of reels. According to the data of Demands Edge website, India is the number one market in the world in terms of Instagram users with a figure of 23.025 crore.
Will have to think
Where there is such a big market, social media platforms are supported by algos, and it is about making money, then why don’t people create reels and watch them? But, due to this, no one is paying attention to the moral degradation that is taking place at the social level. Society will have to think about this. Lest it be too late.
Disclaimer: The views expressed above are the author’s own.