2024-03-29 08:58:39
While his wife, Lavinia Valbonesi, has become a fashion icon in the country, Daniel Noboa mark your style.
Leather jackets, aviator glasses and tight-fitting T-shirts, on the one hand; but at other times, bold outfits and combinations Between pants, socks and shoes they sculpt the image of Noboa.
The president has been characterized, in terms of his style, by looking neat, communicate with their looks. But that is not a matter of chance, as Patricio Nieto, image consultant, explains. “The entire image setup is perfectly planned to send messages to the electorate.”
The glasses, the essential ones
There’s a accessory which Noboa has not stopped using since the campaign and which, lately, has been more frequent. These are aviator style glasses.
He uses them in territory, in conversations and even in official speeches, as happened on February 27 at the commemoration ceremony for the 195 years of the Battle of Tarqui.
At the level of image codes, glasses denote personality, but always create a feeling of mysterybecause they cover the eyes, explains Alejandra Salas, fashion journalist.
“The eyes say a lot and the moment you hide them we don’t know what you are thinking or what reactions you have.”
For his part, Nieto mentions that glasses have practically become a registered trademark of Noboa. “The image of the president is very well managed, (…) something they have also done is replicate the image of President Bukele a little.”
The Bukele style
It is no secret to anyone how popular Nayib Bukele, president of El Salvador, is. His millennial style and his radical politics have been analyzed in the region.
Leather garments, tight-fitting t-shirts, glasses, caps and ankle boots are the common denominator of what image analysis experts have named the Bukele style.
At first glance, you can see that Noboa’s advisors are trying to project him, taking into account that President Bukele’s acceptance is very high, says Nieto.
And Salas adds that This narrative is associated with rebellion and youth, which are the same codes that the president of El Salvador transmits.
The political nods in their clothes
The logo of the Armed forces in a black leather jacket and a cap They are also part of Noboa’s wardrobe.
The president has worn these garments on several occasions, but the most talked about was during the interview with the news network CNN en Español.
“The look is associated with a war narrative because of what we are experiencing at the moment, the support of the Armed Forces is shown and it is something that they want to show internationally,” explains Salas.
Another wink, quite clear, was given on February 19 when he decorated journalist José Delgado in Guayaquil. The president wore a very light beige suit combined with a white shirt and a light blue tie, alluding to the fashion of the politicians of the Pearl of the Pacific.
Purple, the color of his political party DNA, It is also seen in her ‘outfit’. During the presentation of Letters of Credence by the Italian ambassador, Giovanni Davoli, at the Carondelet Palace, Noboa surprised with purple tights, that contrasted with his black suit.
It was a risky stop, due to the strength of the color, both of his socks and his tie, which did not match, and even less so in a high-level protocol event.
“He is always thinking about using his image with dress codes to give a wink (…) in this case he wanted us to pay attention to the contrast between black and purple,” explains Salas.
The tie knot
Another particular feature of Noboa’s style is the tie. Despite being a young politician, he really likes this garment that, in executive language, projects formality.
And what more formality than leading the State. It could be said that in most public appearances, the President wears a tie. He uses them in all colors, although he almost always tries only one type of knot, the so-called Windsor or heart knot, which, curiously, always comes out very rough for Noboa.
In the world of men’s fashion, it is suggested to tie the tie with other types of knots such as simple or oriental knots or also the Kelvin type, with a more discreet finish.