2024-04-05 09:05:44
On the 3rd, the agency Starship Entertainment released the coming soon video for the second mini album ‘IVE SWITCH’ through Ive’s official social networking service (SNS) channel.
In the released Coming Soon video, a white book with the word ‘Switch’ written on it appeared. When the six colored jewels were completed with one key, the book opened and a three-dimensional castle appeared. When the key was used to open the castle door, the book instantly turned into a gorgeous silver color and ended with a glow. In addition, the release date, April 29th, is set to open, raising expectations.
Through a three-dimensional yet unique 3D coming soon video, Ive once again heralded their own unique concept and attracted global attention.
Ive, who built a strong fan base upon his debut, is captivating the public with the confident charm of independent girls. Ive, who swept the Rookie Award, Main Award, and Grand Prize at various award ceremonies within a year of her debut in 2022, proved her solid popularity by showing remarkable performance on domestic and international charts last year as well.
The first full-length album ‘I’ve IVE’, released in April last year, recorded 1.1 million copies in the first week of release (sales volume in the first week of album release), becoming the second million-seller after ‘After LIKE’. , the double title songs ‘Kitsch’ and ‘I AM’ recorded perfect all-kills on major music sites and maintained their top positions on the main charts in April and May.
Subsequently, the 1st mini album ‘I’VE MINE’, released in October last year, also recorded a career high in just 4 days of release, exceeding 1.6 million copies in the first week, with triple title songs ‘Baddie’ and ‘Ether’. All three songs, ‘Either Way’ and ‘Off The Record’, dominated the main charts, once again showing off their potential in terms of album and digital music performance.
Ive, who is returning from a tour of the Americas, is paying attention to what kind of style he will show in 6 months since his first mini album ‘Ive Mine’.
Meanwhile, Ive plans to release teasing content sequentially through his official SNS account.
[Queen 김경은 기자]
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2024-04-05 09:05:44