2030 World Cup: The slogan and visual identity of the Morocco-Portugal-Spain candidacy unveiled in Lisbon

by times news cr

2024-04-11 20:14:28

During an event, marked by the participation of the president of the Royal Moroccan Football Federation, Mr. Fouzi Lekjaa, the president of the Portuguese Football Federation, Mr. Fernando Gomes, and Mr. Fernando Sanz, of the Royal Spanish Federation of football, the pillars and the narrative of this candidacy, as well as the website, the official video and the social media pages were revealed.

The representative of Portugal on the coordinating commission for the candidacy for the 2030 World Cup, Antonio Laranjo, indicated, on this occasion, that the slogan “YallaVamos. For Football. For the World. For Tomorrow” is aimed at everyone, whether they are a player, coach, fan, dreamer or leader, whether they want to support, celebrate, show direction or commitment, whether they want to convince someone or convey a message. .

“YallaVamos is the very first and only way to start: Go Forward in our three languages. Together, let’s seize this unique opportunity to build the most sustainable, inclusive, innovative and competitive FIFA World Cup. most prosperous in history. Together, let’s leave a lasting legacy for our three nations, our two continents and the whole world,” he said.

This event was also marked by the presentation of the visual identity of the “YallaVamos 2030” candidacy.

To this end, the coordination commission explored the dimension of naive art which links many artists from three countries and two continents. Through circular arcs, in solid red, yellow, green and blue, the visual identity celebrates the colors of the three flags, as it symbolizes the elements of nature.

”On the right, the number 0 is illustrated by a sun whose three rays – our three countries – are turned towards the future to together shape the football of tomorrow and encircle a vintage black and white football echoing our long tradition and passion for football. On the left, the number 3, where we find the sea and the beach which characterize our 3 countries and where our children gather every day to play ball. Because it all starts here, from a blue sea and golden sand. It all begins with our shared nature: Sun, sea and wind. These natural elements will also play a major role in making this event the most sustainable FIFA World Cup in history. And if we take a closer look, these arcs of circles are also bridges that unite our 3 nations, our two continents as well as football fans from around the world,” we explain.

Regarding the positioning and vision of the “YallaVamos 2030” candidacy, the coordination commission indicates that this concept highlights 3 nations and 2 continents unified by a common vision to define the standards for the next hundred years.

”Morocco, Portugal and Spain connect the African and European coasts, the Mediterranean and the Atlantic to welcome the world at the crossroads of civilizations. Three countries with a history, a culture, a geography and a shared ambition, which are individually unique, but collectively intertwined,” we underline.

And added that the three countries, which have an extraordinary footballing heritage, built on rich traditions and exceptional passion, have a shared vision of cooperation for sustainable development as well as economic and social development and have decided to joining forces to set the standards for the next 100 years, to leave a common legacy for future generations and to push the boundaries of what a FIFA World Cup can achieve.

Behind the slogan ”YallaVamos. For Football. For the world. For tomorrow”, the three countries rely on their passion for football to help cultivate a conducive environment allowing players to give the best of themselves and on extraordinary infrastructures to guarantee optimal conditions for the practice of football. very high level football.

This candidacy is also an invitation to the whole world. This FIFA World Cup is likely, we note, to strengthen the link between civilizations, insofar as it is organized in countries which share a culture and great experience in welcoming visitors from the around the world, provides seamless transportation options for visitors, improving country accessibility and fan experience, promotes inclusive and sustainable dimensions where local cultures are respected and diversity celebrated.

Finally, this candidacy is intended to be “a candidacy for Tomorrow”. It works to leave a lasting legacy and shape the future of future generations, committing to organizing a World Cup that sets new standards of sustainability for tomorrow, with a focus on social impact through projects who shape the future, making this World Cup an opportunity for economic growth, and aiming to implement new and innovative ideas for football, ensuring that football remains the sport of tomorrow.

It should be remembered that the declaration of intent, part of the joint Morocco-Spain-Portugal candidacy for the organization of the 2030 Football World Cup, was signed at the end of last October at the Mohammed VI Football Complex. in Salé, between the Royal Moroccan Football Federation and its Portuguese and Spanish counterparts.

The FIFA council decided, on October 4, to unanimously retain the Morocco-Spain-Portugal file as the sole candidacy for the organization of the 2030 Football World Cup.

2024-04-11 20:14:28

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