In addition to the digital and satellite rights available to movies, the OTD rights are now integrated. OTD rights are purchased for a hefty sum. I.e. rights to films starring leading actors.
According to reports, Amazon Prime Video has bought the rights to the Deepika Padukone starrer Hegerian for around Rs 100 crore. It is a movie that was released directly on ODD without being released in theaters.
Sardar is first released in ODT after being released in theaters. The ODT rights have been acquired by Aha Tamil ODT. The company focused only on Telugu. Released Telugu movies and series. They have recently expanded their company to Tamil.
In this situation, they have bought the OTD rights of Karthi’s Sardar movie and made other companies look back. The right seems to have been sold for a very large sum.
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Sardar is being produced by Prince Pictures Laxman Kumar. Rashi Kanna and Rajisha Vijayan both play the lead roles. GV Prakash sets the music for the film. George c. For the Williams cinematography, Ruben oversees the editing. Martial Arts Dilip Subramanian. Sardar is released after Karthi’s Ponni’s Selvan and Viruman movies.
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