Gucci officially enters the metaverse The Sandbox

The entry of famous brands into the world of metaverses continues: this time it is the turn of an Italian fashion brand, Gucci. The maison has in fact bought an estate on The Sandbox in order to create an interactive virtual experience able to attract and conquer Generation Z. The strategy of the Italian brand also extends to the use of one of the most popular messaging systems among young people, Discord, through which entry into the popular metaverse built on the Ethereum blockchain. Gucci is not new to exploring the potential of digital: on the occasion of the centenary of its foundation, the brand launched Gucci Garden in collaboration with the gaming platform in May 2021. Robloxallowing 42 million users to purchase collectibles. In August 2021, the digital version of the Dionysus bag sold for 350,000 Robux (the Roblox game digital currency), or $ 4,115..