2024-04-15 12:13:18
IDC reported that in the first quarter of 2024 quarter, the number of smartphones sold worldwide increased by 7.8 percent year-on-year. and reached 289.4 million units.
According to IDC’s calculations, Samsung sold 60.1 million devices in the last quarter. smartphones, and Apple – 50.1 million. of their smart devices iPhone, occupying 20.8 percent respectively. and 17.3 percent market share.
“As predicted, smartphone sales continue to pick up, and markets are gradually becoming more optimistic about big brands,” said Ryan Reith, head of global mobility and consumer device tracking at IDC.
“Although in 2023 at the end of the year, Apple managed to take first place, in the first quarter Samsung successfully established itself again as the largest smartphone supplier,” he explained.
The rest of the top five are occupied by the Chinese companies Xiaomi, Transsion and OPPO. The sales volume of Transsion, whose main activity is concentrated in Africa, increased by about 85 percent during the year. – this means that approximately one in ten smartphones sold worldwide was manufactured in this company’s factories.
“After the fixed turmoil of the past two years, the smartphone market has turned around and become even more robust,” said Nabila Popal, head of research in IDC’s global tracking team.
“Xiaomi, which suffered heavy losses in the last two years, managed to recover, and after aggressive expansion in international markets, Transsion also established itself in the top five,” explained N. Popal.
“On the other hand, while the turnover of both of the largest market participants decreased in the first quarter, Samsung seems to be in a better position overall than in previous quarters.”
2024-04-15 12:13:18