Metastatic prostate cancer, Pfizer launches the MEN’S PRO campaign

2024-04-09 01:30:00

Metastatic prostate cancer, Pfizer: the MEN’S PRO campaign begins, in collaboration with Europa Uomo and the Italian Rugby Federation

It was held today in Milanoat the Palazzo dei Giureconsulti, the press conference to launch the new campaign MEN’S PROpromoted by Pfizer in collaboration with Europe Man and the Italian Rugby Federation. The aim of the campaign is to support the correct information and raise awareness among the general public about the risks of prostate cancer. It is essential to break down the wall that men tend to build around themselves after diagnosis, and Pfizer aims to spread awareness among patients and caregivers that – despite the challenging match – thanks to a multidisciplinary team made up of experts, effective game strategies can be adopted, aimed at reaching the goal and WIN.

The message that Pfizer aims to convey is clear: through the parallelism with the sport of rugby, we want to emphasize the importance of making patients feel part of a team. Instill courage and make them understand that they are not alone, outlining through clear and effective communication the roles of all those who are alongside patients to win the game.

Precisely for this reason, they spoke during the press conference, Biagio Oppi, Director of Communications of Pfizer Italia; Sergio BracardaNational President of the Italian Society of Uro-Oncology; Alberto BrigantiFull Professor of Urology at Vita-Salute San Raffaele University; Simona DoneganiPsychotherapist and consultant in sexology, IRCCS Foundation National Cancer Institute; Riccardo CaccialanzaHead of Clinical Nutrition Area Coordinator, IRCCS San Raffaele Hospital; Claudio TalmelliNational President EUROPE Man. Everyone provided their own precious point of view, a piece of one game strategy aimed at guaranteeing a good quality of life for the patient who receives the diagnosis.

“Being engaged in the search for therapeutic solutions specifically in the field of metastatic prostate cancer“, he has declared Up“It is our precise responsibility to promote awareness-raising actions among the population, in particular the male population: we thank the Italian National Rugby Team and Europa Men’s team for this important initiative which we have supported with conviction. Oncology is strategic for us: we have in fact concentrated 40% of our investments in Research and Development on the advancement of innovative therapies against cancer, with over 45 programs in development and more than 25 new indications arriving in the coming years“.

Il prostate cancer it is the most frequent tumor in the male population in Western countries and, in Italy, represents the 19.8% of all male cancers, with 41,000 new diagnoses in 2023. To date, 564,000 Italians are living with a diagnosis of prostate cancer and of these, over 5%, as a prevalence figure, suffer from its most serious form, metastatic prostate cancer. Furthermore, among patients with metastatic disease, 66.1% developed the castration-resistant form.

“MEN’S PRO is in continuity with Pfizer’s initiatives dedicated to oncology, which is becoming our corporate focus”, he continued Upfirst a catch the ball during the press conference. According to the Director of Communications of Pfizer Italiapromote awareness among patients, i caregivers and in the general public, it should be social responsability of every large pharmaceutical company.

MEN’S PRO is online from today with a mini-website (www.menspro.it) on which precious testimonies from experts have been uploaded: clinicians, specialists and members of patient organizations. In addition to digital channels, the campaign will be structured through others awareness initiatives.

“For patients with prostate cancer, and for those who care for them, information is truly the first medicine“, he precised Claudio TalmelliNational President Europe Man. “Our Association represents the main information network on this neoplasm in Italy and Europe and, in addition to protecting patients’ rights and organizing support activities for them, we promote awareness initiatives on prevention, early diagnosis and multidisciplinary care just like MEN’S PRO . Thanks to the involvement of the Italian national rugby team, a sport traditionally linked to male urogenital health, we want to demonstrate that, even with a diagnosis of prostate cancer, the game is still to be played. And that patients and caregivers can really count on the support of a strong team in which, just like in rugby, everyone has their own role in relation to the others and the tactics to be implemented“.

The interview by affaritaliani.it to Simona Donegani, Psychotherapist and consultant in sexology, IRCCS Foundation National Cancer Institute

“When we talk about a metastatic patient, or who receives a diagnosis of cancer, the psychological impact always initially involves anguish“, he declared on the sidelines of the event Simona DoneganiPsychotherapist and consultant in sexology, IRCCS National Cancer Institute Foundation from Milan. It would be important, therefore, second Donegani, accompany the person on a path to recover his quality of life: the patient must return to being aware of his resources.

“As regards the patient with prostate cancer, specifically, it is essential to encourage him to ask for help, as, at times, a certain vision of the masculine and virility could lead to not recognizing the emotional impact of the diagnosis, and therefore to closing himself off. and isolate yourself“. Work, he explains Doneganiwould be to shift the person’s perception of the time frame, so that they can go back to living the here and now.

“Easily“, concludes Psychotherapist, “the illness becomes an illness of the family, or of the couple. Sometimes the person who has the physical illness is not the one who suffers the most. Often, those around try to push the other to overcome their limits, but there are times to respect“.

The interview by affaritaliani.it to Riccardo Caccialanza, Head of Clinical Nutrition Area Coordinator, IRCCS San Raffaele Hospital

Riccardo CaccialanzaHead of Clinical Nutrition Area Coordinator, IRCCS San Raffaele Hospital of Milan, he explained to the microphones of affaritaliani.it the importance of nutrition in prevention: “Nutrition, which is finally gaining important recognition also on a scientific level, is part of the broader discussion of lifestyle. It is important that concrete messages that are consistent with the scientific literature come from a campaign like Pfizer’s MEN’S PRO“.

The first risk factors, he explained Huntingwould be overweight and obesity: “First of all, we must try to provide the right tools, and among the most important ones is nutritional counseling. Today we live in a world of misinformation and speculation. We must try to support patients and give clear messages“. Hunting continues by emphasizing the importance of food quality, which should be free of processed and ultra-processed products.

“When the pathology is present, the patient should not be left alone in the face of the media bombardment to which he is subjected, but must be guided. There are many clinical nutrition centers that work in synergy with oncology departments“, he continues. Events such as the press conference organized by Pfizerwould also be essential to give messages of reassurance and some practical advice.

In the end, Riccardo Caccialanza explained that it is important to start from childhood to educate about prevention: “In the Western world, one in three children is overweight, and there is a lot of work to be done in this direction. To date, the real problem is misinformation“.