2024-04-16 03:15:32
Problems faced in the beginning
The path to success is often full of failures. Goli Vada Pav was no exception. The brand faced many obstacles in the initial days. One of the major problems was the short shelf life of handmade vada pav. Due to this, Venkatesh also received negative comments from customers. Additionally, a sharp increase in raw material costs in 2004 added another layer of challenges to their business.
This is how the problems were solved
But, every problem has a solution. The solution for Goli Vada Pav was outsourcing and automation. Venkatesh Iyer contacted a friend who supplied frozen vegetables and chicken patties. This step not only improved the quality of their products. However, the shelf-life problem was also solved. On the automation front, they installed automatic fryer machines in their outlets. This increased the efficiency of their operations.
Number of customers started increasing rapidly
With these reforms the period of struggle ended. The brand started seeing a tremendous increase in customer base. The quality of the company’s food products attracted people from different parts of the region. This success led to the rapid expansion of Goli Vada Pav. Within a decade, many stores opened across the country.
Valuation of Rs 350 crore
Today Goli Vada Pav claims to have more than 350 outlets in more than 100 cities across the country. The growth of this brand is a testament to the vision and hard work of its founder Venkatesh Iyer. This is an example of how a simple idea, if executed well, can lead to extraordinary success. Currently the valuation of Goli Vada Pav is around Rs 350 crore.