2023-11-11 15:53:29
In search of effective solutions against baldness, more and more patients consult hair medicine centers. What is the experience of the leading company in the field, Hair Recovery, and how the growing interest in hair treatments is guiding its expansion in leaps and bounds throughout the country.
In recent years, interest in hair treatments is on the rise: consultations are multiplying, taboos and home remedies for baldness are increasingly a thing of the past and image care is among the priorities of men and women. of all ages.
As a result of this growing interest, hair medicine centers have experienced a growth in the number of patients coming to the clinic. “If we compare the first half of 2022 with this year, consultations in San Juan have increased by 8%. Hair transplants are no longer taboo. “Before they were a topic that was not talked about, now patients want to show what they do, they are happy with the result,” reports Dr. Lusicic, president and founder of Hair Recovery, a hair medicine company that has more than 40 centers throughout Latin America and is in full growth.
Before and after a hair microtransplant hair by hair.
A clear example of this trend is the clinic located in the capital of San Juan. “Today we are firmly positioned as the strongest hair medicine center in San Juan,” highlights Dr. Gonzalo Del Castillo, medical director of the Hair Recovery center located in the capital. “Since we opened the branch, it was a process of gradual growth; In addition to brand positioning, there was an organic increase in the number of patients. People are happy with the treatments, they see satisfactory results and they communicate it to their colleagues, their friends, their acquaintances,” explains Dr. Del Castillo, at the head of the clinic that has been in the province for a decade.
A pioneering company, in rapid expansion
Hair Recovery was born almost 30 years ago as a medical institution for hair recovery, prevention and maintenance, led by plastic surgeons Nicolás Lusicic and Alejandra Susacasa, pioneers in implementing hair-by-hair hair microtransplantation in Argentina with a cold chain, a technique that allows hair to be transplanted from a donor area to a recipient area, with extremely natural results.
27 years after implementing and perfecting this technique in our country, Hair Recovery is the leading company in Latin America: it has treated more than 600,000 patients, developed a complete line of hair products called Royal Therapy (shampoos, conditioners, treatment ampoules, vitamins , among others) and has the most effective treatments to nourish hair from its roots, thicken it and fight against hair loss for both men and women.
Hair Recovery has more than 40 clinics, distributed throughout our country and Latin America.
“I think that is a fundamental point of Hair Recovery: we are dedicated exclusively to hair treatments. Our staff has more than 100 doctors of different specialties: dermatologists, plastic surgeons, clinicians, cardiologists, all dedicated to hair recovery. This has given us a lot of specialization, it is what patients are looking for and what differentiates us from doctors who work alone,” says Lusicic, who is also a member of the most prestigious plastic surgery societies in the world.
On this path of specialization and expansion of the company, five new branches have opened their doors in the last two months: Vicente López, City Bell, Santa Fe, Córdoba Zona Sur and Santa Rosa.
Dr. Susacasa and Dr. Lusicic, surgeons specializing in hair medicine and founders of Hair Recovery.
Hair recovery and nutrition on three levels
Years of specialization and perfection gave rise to numerous hair treatments, not only to stop and treat hair loss, but also to nourish thinned and damaged hair.
Before and after a hair microtransplant, the most effective treatment for hair recovery.
These treatments can be grouped into three levels: the first is the Royal Therapy line of products developed by doctors and experts, from shampoo and conditioner for all hair types, to restorers and nourishing ampoules. The second is aimed at both men and women who have lower quality hair, which is thinning, or falling out. These are the most advanced and effective treatments on the market – called Nutrifol and Plasma Hair – that nourish the hair from its roots and are applied through mesotherapy, a non-invasive way that allows small doses of nutrients and medications to be administered locally. And finally, the hair-by-hair hair microtransplant, the most effective technique for those seeking to recover their hair.
The Royal Therapy line of hair products is developed with the latest generation and maximum effectiveness active ingredients, bio degradable and sustainable.
10 years of Hair Recovery in San Juan
These three levels of treatment are available at the Hair Recovery San Juan clinic, which this year celebrates 10 years of experience in the region. Located at Av. José Ignacio de la Roza 2300, the branch has convenient access 10 minutes from the city center and 4 blocks from Av. Circunvalación. On the other hand, recently an operating room has been added, so those who wish to undergo a hair microtransplant will be able to do so without having to travel.
The San Juan branch has the highest technology and performs the most advanced treatments in hair medicine.
In addition, the consultation at the clinic is free of charge, so that patients can come and obtain an appropriate diagnosis, as well as the recommendation of specialist doctors on the appropriate treatments and products for each case.
Due to its positioning in the region and the growing interest in hair treatments, the clinic has seen an increase in consultations since last year. This growth has naturally impacted the development of the San Juan medical center. In the words of its medical director, “we went from having no operating room and three employees to having ten people working, two of them doctors, and an operating room. The truth is that it has been a very satisfactory process,” emphasizes Dr. Del Castillo.
This expansion, which is observed throughout the company, is the result of 27 years of work. “When we started our first clinic in Buenos Aires, this was a desire, a dream, a clear objective of the company to put together a solid, compact format, to provide an excellent quality of service. Seeing that dream materialize fills us with excitement, generates great expectations and also great responsibility. We are bringing a new differentiating proposal, raising the bar, and our patients will find a satisfactory response with a level of care higher than what is known,” concludes Dr. Lusicic.
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