According to Burger King, there is a simple and tasty way to prevent children from turning their back on their parents during old age: “bribing” them with King Jr children’s menus during childhood.
Motherhood and fatherhood are probably the most sacrificial jobs in the world (and also the most thankless). Although mothers and fathers live body and soul devoted to their children and go out of their way to please them, the truth is that their self-denial is often forgotten. This sadly real “insight”, that children grow up and soon forget their parents, is precisely the central axis of a new and delirious spot that Burger King has just released in France.
In the advertisement, the hamburger chain suggests that there is, however, a simple and tasty way to prevent children from turning their back on their parents during old age: “bribe” them with King Jr children’s menus during childhood. In this way, children will never forget what their fathers and mothers have done for them and they will not be condemned to loneliness in old age.
Signed by the Buzzman agency, The new thing from Burger King introduces the idea that to live a less lonely old age you have to take your children to eat hamburgers during their childhood.
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The premise behind the new Burger King spot may be clearly exaggerated, but the truth is that The little ones in the house light up when their fathers and mothers announce that they are going to eat at the famous fast food chain.. And eating a King Jr menu undoubtedly makes them very happy (although we don’t know if it’s enough to not forget their parents at the end of their lives).
For fathers and mothers, taking their children to Burger King is perhaps not the most pleasant activity in the world because they must deal with their children’s screams, stains, and constant visits to the bathroom. but someday your offspring will thank yousays the “fast food” brand in its new advertisement in the neighboring country.
Pregnant with irony and also with kindness, The Burger King spot stars a sister and two brothers who visit their mother almost daily in the nursing home where she resides. The protagonists share beautiful moments (and also a few jokes) with their mother and unleash the envy of the rest of the residents of the asylum (whom their children seem to have left aside because they were foolish enough not to take them to Burger King in their childhood). ).
This is not the first time that Burger King has put family relationships in the spotlight in a campaign. The brand recently launched a campaign in the United Kingdom in which it focused its attention on the so-called dethroned prince syndrome, the one that sinks its sharp claws into children upon the arrival of a new little brother. In the campaign, Burger King reminded the “dethroned princes” that in their restaurants they will always continue to wear the crown of kings.