2024-04-23 14:25:32
Seven out of ten Internet users plan to purchase a product or service during the sales of the Hot Sale 2024 which will take place between May 15 and 23 in Mexico.
The Mexican Online Sales Association (AMVO) reported that in this edition about
More than 12 million buyers will participate where there will be offers from more than 670 brands, the
most important in the world and the region.
Pierre Blaise, CEO of AMVO, revealed that in the last edition 29,949 were placed
million pesos, “we have started from scratch and now we have a large participation.”
The average purchase ticket grew 66% in the last ten years and stood at 2 thousand
696 pesos, although there are users who buy much more.
And another of the achievements is that the participants offer up to 184% more products than at the beginning, which generated the positioning of the promotions day.
AMVO recorded that this year 5 out of 10 consider buying only online
online, in the same proportion as those who plan to combine purchases in both channels.
Regarding the demographic profile of those participating in the campaign, the equitable distribution by gender stands out, while 70% are between 25 and 44 years old.
Half of those interested in Hot Sale They live in the central region of the country and CDMX.
Regarding the preferred purchase categories, Fashion stands out with an intention to
76% purchase; electronics with 68%, travel and transportation with 64%, beauty and personal care with 64%, and household appliances with 62%. The perception of security remains on the rise since nine out of ten buy without fear of being scammed and say they are safe when buying online in these times.
This campaign is an initiative created in 2014 by AMVO, with the aim of promoting
the digital economy and promote the benefits of electronic commerce for companies and
consumers.
Ten editions later, this event has grown up to 75 times, positioning itself
as the campaign largest online sales company in Mexico.
This edition is brought to you by Payment Market as an official sponsor, as the second digital account with the most users in Mexico. “We have partnered with AMVO to guarantee… online payments, as well as discounts,” said Pedro Rivas, director of the platform.
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2024-04-23 14:25:32