2024-04-25 17:15:12
Watching films on Netflix is becoming more expensive. The streaming provider has increased the prices for some of its subscriptions – including for existing customers.
It’s not just new customers who will have to pay more for their Netflix subscription in the future. As can be seen from an email from the US streaming provider to existing customers, the company is also increasing prices for long-term members.
The most expensive “Premium” subscription with 4K picture quality and 3D sound now costs 19.99 euros instead of 17.99 euros. For the “standard” subscription with a full HD image and fewer devices that can be used at the same time, the price increases from 12.99 to 13.99 euros. Only the price for the subscription with advertising remains unchanged at 4.99 euros per month.
In its email to existing customers, the streaming provider points out that the new subscription price must be confirmed on the platform. “Go to Netflix and click Accept New Price,” it says. Otherwise the membership will be terminated.
In the USA the subscription is even more expensive
In recent months, subscriptions have gradually become more expensive in various countries. In the home market of the USA, the premium subscription now costs $22.99. Netflix points out, among other things, that an attractive range of programs requires high investments.
For the “Basic” subscription, which was already only available to existing customers but could no longer be rebooked, you now have to pay 9.99 euros instead of the previous 7.99 euros. The website “Moviepilot” first reported on the price increase.
Netflix has been cracking down on sharing passwords across a household since last year, while also introducing a cheaper subscription with ads.
Users remained loyal to the service: Netflix reported increasing customer numbers after the action against account free riders began. This also gives the streaming market leader the confidence to increase prices.