2024-04-29 14:27:19
Individual sewing lessons helped me discover myself
When asked when Suvio’s creative journey began, Dovilė says that the existence of the brand cannot be separated from her own choices and the creativity that accompanied her all that time. A woman bought clothes in stores only in very rare cases, because throughout her life she valued uniqueness, authenticity, originality. Before she knew how to sew, the creator claims that she always ran to tailors with her own ideas for clothes and new fabrics.
In the end, Dovilei no longer needed to visit tailors when she received a birthday gift set almost a decade ago – she could choose to attend sewing courses. Having decided to try, the creator plunged into the magical world of sewing subtleties and searches for professionalism.
“Then I thought, why not give it a try?” Handicrafts have accompanied me all my life. That’s how I successively finished first and second courses. I started learning clothes modeling and construction. Even later, I took individual sewing lessons.
The more knowledge I acquired, the more this activity “transported” me and I realized how many things I can implement now, which used to be in my head and remained only ideas, without finding someone to implement them”, – the woman shares at the beginning.
Having acquired a solid set of sewing skills, Dovilė sewed more and more for herself, her friends, and her husband. After the birth of her daughter, she also started sewing children’s clothes. At that time, the creator was especially open to experiments, refining ideas, until she put together a picture of her activities – about what kind of brand she would like to create. As she says, the priority directions were convenience and comfort, but she was looking for a distinctiveness that would allow her not to be compared to other brands. Now the clothes are characterized by extraordinary models, cuts, much attention is paid to the implementation of sustainability ideas. This is crucial for the brand’s growing fan base.
“Embroidery and cutting on clothes appeared when I wanted to buy an authentic sweater with the image of a pet of a beloved breed. Unfortunately, I couldn’t find it anywhere, so I had to create it myself. That’s how the first and most beloved sweater “My beloved cvergas” was born.
Later, there was a need to immortalize children’s beloved heroes or specific inscriptions on children’s clothes. Therefore, one of the important directions of Suvio’s creativity is the unique embroidery of clothes, which reflects a personal hero, a beloved pet, a child’s favorite toy or even an inscription, a quote,” says Dovilė.
Attention not only to beauty, but also to quality
According to Dovilė, the brand has a very clear mission – to create comfortable and original, but simple clothes. This means that the designer spends a lot of time selecting materials and creating models that have captivated the brand’s loyal audience.
“I value comfort a lot, so I don’t just consider models. When creating clothes, I choose only the highest quality materials, test them and only then release them to the market. I take care of the sewing details, we carefully smooth and prepare each seam so that the future owner of the garment will have maximum comfort when putting on the garment for the first time and every subsequent time,” says the creator.
One of the most beautiful compliments received from customers, which is quoted by the founder of the brand during the interview: “If you had to describe the Suvio brand in one word, the word “love” immediately comes to mind. Everything that can be sewn with love and from love. It’s an authentic, one-of-a-kind piece that makes you feel unique, but at the same time completely yourself.”
Dovilė claims that it is always important for her to emphasize the uniqueness of clothes. Clothes are a great way to express your individuality. Therefore, a woman carefully selects and can individually match each element of clothing or even its color combination, so that it only helps to stand out from the crowd and become unique.
“Clothing, in my opinion, is the expression of a person, which starts, say, from the first t-shirt decorated with beloved characters, which declares – ‘I am a person who has interests and the courage to talk about it.’ It’s much worse when we encourage children from a young age to be fashionable in dumb fashion. This is how a person’s uniqueness disappears, which becomes impossible to recover later”, says Dovilė.
Despite the design possibilities, the creator is happy that her stacked clothes, even when reflecting a modern lifestyle, remain simple and functional.
“We create not only clothes, but also a way of life – simple, comfortable, cozy and always unique, liberating to live here and now, without limiting action. When clothing reflects a person’s personality, that personality no longer needs to adhere to stereotypes, clothing becomes designed for all occasions in life,” says Dovilė.
Sustainability is also not forgotten
Since the creator has not been sewing for the first year, she has accumulated not only a lot of experience, but also various scraps of material. Instead of throwing them away, it seems, a piece of material that is no longer usable, Dovilė understands the importance of sustainability and tries to give the scrap a second, meaningful life.
“Over time, a large mountain of scraps has accumulated that I don’t want to throw away, so little by little another garment is born, for which I use those scraps. It is true that such sewing requires much more time resources, but for me it is a complete meditation: placing colors, matching different or similar shapes.
In the future, I would like to have a separate clothing line that would talk about sustainable fashion, become a manifesto reminding us that we all contribute to what the world will be like tomorrow,’ says Suvio’s founder at the end of the interview.
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2024-04-29 14:27:19