2024-05-06 07:53:09
NARRATIVE – The prestigious brand of sparkling mineral water born in Vergèze (Gard) in 1903 is at the heart of climatic, economic and media turmoil. Nestlé, its owner, has initiated a strategic shift.
The order came from health authorities. At the end of April, the Occitanie regional health agency (ARS) asked Perrier management to destroy several million bottles at its Vergèze (Gard) site. The injunction, coupled with a prefectural ruling suspending the operation of one of the spring’s seven boreholes, comes at the worst time of the year, when all the planets align to spark sales of the star drink. of Nestlé: the days are getting longer, the ephemeral terraces are installed, the sun is coming back, the May bridges give workers free time before the upcoming start of the Roland Garros tennis tournament, of which Perrier is one of the main sponsors.
The episode recalls one of the worst moments in the brand’s history: the Perrier affair contaminated with benzene, in 1990…
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