With the spread of ‘Healthy Pleasure’, “zero sugar” with “one-third of calories” is launched one after another

by times news cr

2024-05-06 20:01:24

[2024 서울헬스쇼]

The joy of eating – a culture of taking care of your health together
Health functional food growth of 27% in 4 years
The spread of MZ generation ‘vegan consumption’ also has an impact

The ‘Healthy Pleasure’ culture, which promotes not only the pleasure of eating but also health, is spreading. As related demand increases, the food industry is introducing a variety of products in line with this trend.

According to the Korea Health Functional Foods Association on the 6th, the domestic market size of health functional foods last year was KRW 6.2022 trillion, up 27% in 4 years compared to 2019 (KRW 4.8936 trillion) before the pandemic. The number of domestic consumers who have purchased health functional foods last year is estimated to be 81.2%.

In the past, plant-based protein-related products were mainly consumed by vegetarians, so the market size was not large, but in recent years, vegan consumption has spread, led by the MZ generation (Millennials + Generation Z), showing significant growth.

Maeil Dairy Products is receiving a positive response by introducing a variety of plant-based beverage products, such as ‘Almond Breeze’ made from California almonds and ‘Amazing Oats (pictured)’ made from ground whole oats from Finland. ‘Almond Breeze Unsweetened’ (190mL) is attracting attention from consumers who care about weight management due to its light calories of 35 calories, which is one-third of regular milk.

With the healthy pleasure trend, ‘zero foods’ that do not contain sugar or gluten are also gaining popularity. According to the Food Industry Statistics Information System, the global zero-sugar food and beverage market size is expected to be approximately 22.72 trillion won in 2022, growing at an average annual rate of 4% until 2027.

Daesang Chungjungwon’s ‘Kongdambaekmyeon’ is made with tofu and soymilk, allowing you to enjoy noodle dishes without the burden of calories. Kongdambaekmyeon, which was refurbished (renewed) in May last year, is ‘gluten-free’ as it does not contain wheat flour and also has 0% sugar. It is a low-sugar product with 30 calories per serving (150g) and is also officially sponsored by the Korea Diabetes Association.

As the number of young people seeking health care increases, the industry is strengthening the convenience of products. KGC Ginseng Corporation Cheong Kwan-Jang launched ‘Red Ginseng Extract Everytime Film’, a thin film formulation of the existing popular product ‘Red Ginseng Extract Everytime’. This product is made by compressing red ginseng concentrate into an orally dissolvable film (ODF). You only need to consume one sheet per day. The ultra-light individual packaging makes it easier to carry and consume than existing red ginseng products, and it has zero calories, so it is well received by young people.

Jeon Mi-young, a researcher at the Consumer Trend Analysis Center, said, “There is an increasing number of consumers who do not want to give up their quest for taste while pursuing health,” adding, “The perception of vegan products has expanded from ‘food only for vegetarians’ to ‘tasty, healthy food that everyone can eat.’ “It’s done,” he analyzed.


Reporter Song [email protected]

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2024-05-06 20:01:24

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