2024-05-08 22:43:55
This meeting was an opportunity for the national airline to unveil its ambitious plans to strengthen its position on the global air transport scene, but also to meet current challenges and anticipate future opportunities.
In front of an audience made up of students and researchers, the CEO of RAM, Abdelhamid Addou, highlighted Morocco‘s significant contribution to the economic inclusion of Africa, notably through the development of air transport on the continent.
Mr. Addou expressed RAM’s commitment to following the country’s different ambitions and sectoral strategies while guaranteeing an extremely lively and dynamic ecosystem in order to support the country’s diplomatic and sporting influence.
“Today’s conference allows me to share with the faculty’s students this new vision of RAM for the next 10 years,” he said.
The company successfully met the multiple challenges it faced, particularly the health crisis, he maintained, noting that this ordeal was the catalyst for a bold transformation and strategic digitalization, redefining the approach to AMR and propelling it to new heights in a post-covid context, thus strengthening its resilience.
“We have reached several crucial milestones, and our trajectory remains resolutely positive. Online sales, at the heart of our strategy, amplify our agility and efficiency at all operational levels,” underlined Mr. Addou, thus demonstrating the commitment RAM’s continued commitment to innovation and adaptability.
The privileged geographical positioning of Morocco, between Africa and Europe, gives RAM exceptional potential in the western region. He discussed the company’s medium and long-term objectives which are reflected in the comprehensive coverage of the African continent and an expansion towards Eastern Europe, thus aiming to strengthen the essential links between the two continents.
This bold strategy positions RAM as a key player in global connectivity and underlines its commitment to continued development in the aviation sector, the official added.
In a statement to MAP, the dean of FSJES Ain-Chock, Abdellatif Komat, indicated that this conference aims to shed light on the company’s medium and long-term strategy in accordance with national tourism guidelines. .
“This strategy is a continuation of Morocco’s ambitions, aiming to double its tourist flow while promoting economic complementarity and communication with African nations,” he continued.
2024-05-08 22:43:55