2024-05-18 21:56:30
Emergency program financial savings because of the finish of betting promoting on seventeenth Could
Fewer sequence, lowered personal manufacturing and attainable layoffs. This virtually actually threatens the televisions in our nation, after Friday, Could 17, the promoting of playing within the media stops, prohibited by legislation.
The adjustments, printed within the “State Gazette” on Could 14, are actually definitive and prohibit the promoting of playing video games in print media, tv, radio and web sites. Nonetheless, they are going to significantly painfully have an effect on the televisions, since thus far the biggest volumes of this kind of promoting have been there.
There aren’t any knowledge for 2023 but, however in response to tv sources, BTV acquired about BGN 50 million a 12 months from playing promoting, and Nova TV – almost BGN 40 million.
What is going to we watch within the fall?
The autumn season is locked in and the large productions are prone to keep, say unbiased TV producers. Of their jargon, which means that the autumn program is sorted, or at the very least it’s recognized what it can comprise, and the cash for it – allotted. However for the reason that funds won’t be sufficient for every little thing, it’s doubtless that pressing financial savings will probably be imposed from the autumn.
“There will probably be value optimization as through the covid pandemic, however “Nova” will proceed to help Bulgarian movies”, mentioned the biggest media group “Nova Broadcasting Group”.
“The change in regulation could have a big impression on most media budgets throughout the business, not simply our firm. Nonetheless, three massive codecs for autumn are already in manufacturing”, BTV additionally defined. (See TV statements under.)
Nonetheless, in response to unbiased producers, these financial savings are unlikely to have an effect on precisely the Bulgarian sequence, as a result of they’re virtually now not filmed anyway. In accordance with them, since 2-3 years in the past, the pattern is to make extra actuality exhibits – they’re extra worthwhile, cheaper, and ultimately, their ranking consequence was larger.
This goes some strategy to explaining why BBC’s newest crime sequence Alpha was surprisingly moved to sister channel BBC Motion after its second episode. What is going to occur to the second season, which is claimed to be below contract since earlier than the ban on playing promoting, and the place it can air, is unclear.
On the similar time, the sequence proven on Nova TV this season had been previous productions. The final one, for instance, whose finale is coming – “Fall of the Demon”, was filmed already in 2022.
That’s the reason the quantity and quantity of actuality exhibits is rising. This 12 months there may be virtually no present whose episodes final lower than 3-4 hours. Sure, they’re very spectacular and attention-grabbing, they collect an enormous variety of viewers, however they don’t seem to be sequence. Movie manufacturing is infamous for taking many occasions longer, requiring large logistics and enormous crews. In any other case, when it comes to financial worth, the sequence and enormous codecs are comparable, however the lengthy episodes of the fact present are way more loved on any tv. For a similar cash, it airs a 3-hour present versus a 46-48 minute film episode.
And sure, there’ll in all probability be virtually no Bulgarian sequence on personal tv this autumn. However it isn’t sure that the codecs will lower, after castings have already been introduced for “The Bachelor” and “Escape to Victory” (a present produced by Slavi Trifonov’s crew) on BTV, in addition to for “Sing or Lie” ” (format of the kind of “Like two drops of water”, which once more belongs to the producer Magardich Halvadzhiyan) and “Hidden Identification” on Nova TV.
The issue with the sequence doesn’t apply to the general public BNT, which by legislation is obliged to allocate 10% of its finances for movie manufacturing, and its finances comes from the state. Nonetheless, BNT additionally suffers from the brand new ban, because it normally makes use of promoting income for sporting occasions. The European soccer championship is arising and the already signed contracts of BNT should be terminated, defined normal director Emil Koshlukov.
Why was playing promoting stopped so urgently?
For the reason that ban was first talked about, a conspiracy idea has emerged that the dearth of giant promoting income is driving down the value of business tv to make it simpler to purchase.
This rumor, after all, has not been confirmed wherever, however it will probably all the time change into true, since something in the marketplace – a product or an organization – could be offered. Easy financial logic.
In BTV, for instance, they inform with a smile how the rumor in regards to the sale of the media began. A playing proprietor went to resume his contract and, out of pure curiosity, requested to be proven across the TV to have a look at it. Will not you, his go to coincided with the introduction of the proposal to ban playing advertisements. And somebody instantly unfold the rumor that the individual may be wanting on the TV to purchase it.
Truly, it isn’t humorous in any respect, as a result of the market is extremely fragmented and plenty of advertisements are already on the Web and social networks. Playing advertisements will in all probability go there too.
Would You You: Three massive format already are in manufacturing
The ban is now a reality and we as a media group will adjust to the necessities of the legislation. Our groups are engaged on adjustments to the plans of consumers who’re affected and will adjust to the deadline. Sadly, the whole ban on playing advertisements was adopted surprisingly shortly, and this put each advertisers and the media in a tough state of affairs. Definitely the change in regulation could have a big impression on most media budgets throughout the business, not simply our firm. Within the public curiosity, we, together with different commerce affiliation members, help tighter regulation of promoting alternatives, however we see examples in different markets of how this results in a rise in promoting in unregulated channels, and it is a prerequisite for a unfavourable impact. particularly amongst youthful audiences.
One other unfavourable impact of the dearth of business communication by licensed playing operators could also be redirecting customers to unlawful playing websites. Due to this fact, we absolutely help ABRO’s place and imagine that it’s essential to have an intensive dialogue in order that the legislative adjustments replicate the very best practices from overseas markets.
We had a robust begin to the 12 months and launched many new codecs and faces within the spring season. It’s our ambition to proceed renewing the bTV program and a number of the autumn exhibits are already in manufacturing. “The Island of 100 Hryvnias” is a totally new program for the Bulgarian airwaves. The second season of “Escape to Victory” is coming, and it’s a profitable present that’s filmed in lovely and unknown corners of Bulgaria. We’re additionally anticipating a robust season of “The Voice of Bulgaria”, one of the widespread music actuality exhibits. Viewers can anticipate extra surprises and new codecs to be introduced quickly. Our targets stay unchanged and our efforts are targeted on enriching the content material within the BTV portfolio.
Nova TV: The second season of “The Cage” is nearly prepared, we’re about to finalize extra movie initiatives
We’re stunned by the unprecedented time-frame through which the adjustments to the Playing Act had been adopted with out an impression evaluation and with out dialogue with the media business. One thing we insisted on in our place, which was an identical to the place of the complete tv business expressed by the commerce physique ABRO. The sudden suspension of promoting of a complete financial sector, and that within the first half of the 12 months, inevitably has a unfavourable impression on tv operators. In the long run, this may replicate on the help for Bulgarian sports activities, movie manufacturing and main occasions of public curiosity. We’re at present rigorously analyzing the state of affairs. Similar to we did through the covid pandemic. Then we optimized all prices with a view to adapt to the brand new state of affairs as shortly as attainable. You keep in mind that the one industrial TV station that didn’t freeze a single began challenge was “Nova”, though it was the best resolution. As a market chief, we owed it to viewers and our companions.
Regardless of the sudden disruption of the income half, “Nova” will proceed to help Bulgarian movies. Presently, the second season of the sequence “The Cell” is within the post-production stage and we’re about to finalize a number of extra movie initiatives. In the course of the autumn tv season, we may even provide the Bulgarian viewers high quality tv content material – as now we have completed thus far.
Lately, the promoting market in Bulgaria has grown at a average tempo, and the price of promoting on our tv channels follows this pattern, in addition to the overall inflation within the nation. Industrial tv is restricted in capability on account of authorized rules concerning the size of promoting. However, viewership is not rising, so when demand is larger than provide, then inevitably costs will proceed to rise.