2024-05-18 13:11:00
One other American model may quickly enrich the Swiss quick meals panorama. Taco Bell, identified for its burritos and quesadillas, has introduced plans to enter the native market. That is what “CH Media” experiences.
McDonald’s and Burger King have been firmly established on this nation as representatives of US gastronomy for a while. In recent times, different chains have additionally crossed the Atlantic.
Dunkin’ Donuts opened its first candy baked items department in Switzerland in 2016. Final summer season, Krispy Kreme adopted swimsuit with an analogous providing. Kentucky Fried Rooster (KFC) returned in 2017 after a multi-year hiatus. In 2018, 5 Guys began promoting its burgers in Geneva.
Along with these well-known manufacturers, there’s additionally Firehouse Subs, which has been competing with Subway with its sandwiches since June. And Carl’s Jr., launched in Schaffhausen in December.
Now one other large from the US quick meals business is able to compete within the Swiss market. “We verify that Switzerland can also be a part of Taco Bell’s growth technique,” a spokesperson for the chain instructed CH Media.
Taco Bell is a part of the US group Yum! Manufacturers that additionally embrace KFC and Pizza Hut. With nearly 60,000 eating places in round 150 international locations, it’s the largest group of firms within the so-called system catering sector worldwide.
The chain provides primarily reasonably priced Tex-Mex – a mix of Mexican and American delicacies. These embrace tacos, burritos and quesadillas in addition to bowls and nachos.
Taco Bell was based by California entrepreneur Glen Bell in 1962. Right this moment the chain has round 7,200 places within the US and one other 1,000 in round 30 international locations all over the world. In 2022 their gross sales amounted to 2.4 billion US {dollars} (2.1 billion francs).
The precise opening dates and places for the Swiss branches will not be but identified. Nevertheless, about twenty places are wanted for it to be an actual success. With competitors rising within the quick meals sector, the search may very well be difficult for Taco Bell.
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