100 days earlier than the Paralympics, Paris 2024 is making an attempt to lastly carry everybody collectively – Libération

2024-05-20 12:30:30

Paris 2024 is launching a brand new communication marketing campaign inviting the French individuals to attend and help Paralympic athletes. Solely a 3rd of the two.8 million tickets have been bought to this point.

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We should make an impression. For Paris Paralympic Video games – the “Olympic return match” based on the rules of the Paralympic lengthy soar champion Arnaud Assoumani – which opens on August 28, Paris 2024 is launching a brand new communication marketing campaign inviting the French to come back and help them. The operation befell on the event of the entry into the final 100 days earlier than the opening ceremony, hoping to revive the curiosity of the general public who given this time didn’t rush to get tickets.

Underneath a phenomenal slogan – “I do not want something however you” – however with critical eyes that appear to be a name to order, the poster marketing campaign reveals three athletes – Assoumani, wheelchair tennis participant Pauline Déroulède and European blind soccer champion Gael Rivière – to encourage everybody to reside on the restrict August, by “manfesto”. ” during which they categorical their need to “make the Paralympic Video games a time of communication with (their) nations”.

“They lack nothing, besides you!” »

100 days earlier than the Paralympic Video games, our athletes are able to cheer you on and make you proud! Will you be there to share these moments? 🏟️

To get your tickets and be transported by means of the Paralympic Video games, meet at… pic.twitter.com/xTx200HU5I

– Paris 2024 (@Paris2024) Could 20, 2024

“Our motion is not only a sports activities motion, it’s a motion that goals to vary the world and never simply Paris and France. For that, we’d like the world to see what our athletes are doing.defined Andrew Parsons, head of the Worldwide Paralympic Committee Inside the Parisians This Monday, Could 20.

Not like the ticket workplace for the Olympic Video games, which has raised eyebrows particularly for the value of its tickets, the Paralympic Video games have determined to be extra accessible, with tickets beginning at 15 euros. However of the two.8 million tickets bought in October, round 900,000 have been bought or distributed based on the newest official figures out there.

“I had the chance to expertise the London and Tokyo Video games [à huis clos à cause de la pandémie, ndlr] and I noticed throughout the latter how everybody decides what makes video games lovely, in sports activities that are largely nameless on the time.defined Gael Rivière, who will signify the French blind soccer crew in Paris, throughout a press convention. These video games are a possibility to satisfy most of the people. […] We’re beginning to have this sense however it should additionally translate to stadiums.

“Every symbolic second that brings us nearer to the primary Paralympic video games within the historical past of France is essential, defined Assoumani within the columns from Parisian. This enables us to indicate the athletes, to speak concerning the challenges of this competitors in France, to advertise the sale of tickets to fill the stadiums. This can be a case for society as an entire, even when not everybody is aware of the optimistic impression of the Video games on the scene, entry to sport for all, wholesome sport, unity. “

The marketing campaign is predicated round a video, capsules for social networks and posters, distributed all through Paris – primarily within the corridors of the metro and on buses – and within the host areas of the Paras. In line with a examine revealed a couple of days in the past by the Middle for Sports activities Regulation and Enterprise, 83% of the spectators on the Paralympic Video games ought to come from France, with a big half (65%) from Ile-de-France . Within the sport group, France is aiming for the High 8. In 2021 in Tokyo, the French delegation reached 14th place, with 11 gold medals.