2024-05-28 20:33:30
Not each fan shall be joyful about this: Borussia Dortmund is claimed to have a brand new promoting companion – the Düsseldorf-based arms firm Rheinmetall.
This has by no means occurred earlier than: An arms firm sponsoring a membership from the Bundesliga. Because the “Handelsblatt” studies, citing sources acquainted with the matter, the Düsseldorf-based firm Rheinmetall has entered into an promoting partnership with Borussia Dortmund. The deal is claimed to be for 3 years. Nonetheless, official affirmation continues to be pending.
Rheinmetall’s emblem shall be seen on Wednesday throughout BVB’s preparations for the Champions League remaining in opposition to Actual Madrid. Nonetheless, it’s going to solely be on the perimeter promoting; in accordance with the report, Rheinmetall is not going to be given a spot on the jersey.
In accordance with info from the “Handelsblatt”, Borussia Dortmund receives a single-digit million quantity per 12 months for sponsorship. The membership is seemingly not solely within the cash. It’s also motivated by the need to spark a public debate about what is important for the nation’s safety.
Rheinmetall is Germany’s largest arms firm and performs a central position in offering navy assist to Ukraine. For the reason that begin of the Russian conflict of aggression in February 2022, enterprise has picked up sharply, with the share worth growing roughly fivefold since then. And the trade’s picture has additionally modified in components of society.
Workers from the protection trade reported to the “Handelsblatt” that they’re not criticized for his or her work in private discussions. Nonetheless, the collaboration with Rheinmetall at Borussia Dortmund was mentioned intensively internally.
BVB boss Hans-Joachim Watzke was conscious that the choice would shock some individuals. Nonetheless, he’s satisfied that society must take safety and protection points extra significantly. BVB could be a platform for this.