KIKO Milano returns to communication with Ogilvy with an excellent movie that includes the American actress Emma Roberts, model ambassador simply introduced for the model. The Milanese DNA of the wonder model and its iconic lipstick are made among the many buildings of Milan: the Limitless Double Contact. To announce such an necessary partnership between the Hollywood actor and KIKO Milan, a artistic concept was wanted out of scale, a marketing campaign that would pay homage to the model’s iconic product and the town from which it involves life, Milan.
In reality, the movie sees Emma Roberts passing by means of the town of Milan trying round for the Limitless Double Contact lipstick that she makes herself by taking it from one of many metropolis’s one-brand retailers. The magic of the story appears fairly reasonable and in reality it’s nearly all true: Emma is a huge on the roofs of the town, however in a plot twist we see that Milan is a mannequin current on a movie set and that she is the actors. searching for the right product to finish her look earlier than taking. A glance that can permit her to take pleasure in and obtain a praise to which she is going to reply “My KIKO is Milano!”.
The marketing campaign, signed by the payoff “Artwork. Magnificence. Pleasure.”, created by Ogilvy Italia, which has lengthy been the worldwide middle of KIKO Milano, and directed by Damien Krisl with the manufacturing of The Household. The KV press and billboard photographs had been taken by photographer Sarah Silver. “We’re very pleased with this new marketing campaign created for KIKO with an distinctive testimonial like Emma Roberts. The concept we developed along with the client desires to have a good time the fantastic thing about this actor and the Milanese DNA of the model, bringing the product on stage with a artistic and creative nuance.” affirms Giuseppe Mastromatteo, President and Chief CCO Ogilvy. The marketing campaign will air on the principle Italian TV channels from Could 26 and on the French and Spanish channels from Could 27. The planning, by Wavemaker, contains TV, press, retailer, OOH, social, digital and PR actions .