2024-06-03 19:44:24
A major problem for cherry growers in Kyustendilsko. Confronted with an absence of labor to choose the fruit, they introduced a “Choose Your Personal” marketing campaign.
Thus, individuals can come and decide cherries themselves for BGN 2 per kilogram.
Georgi’s household comes from Sofia to choose cherries themselves. They carry their granddaughter, who for the primary time will pluck a fruit from the tree by herself.
“Due to the cherries and due to the pleasure of selecting them myself,” says Georgi Garkov from Sofia.
“I picked probably the most scrumptious cherries,” says 5-year-old Julia.
Cherry growers welcome individuals with pleasure, however admit that this doesn’t assure them the conclusion of the manufacturing.
“I’ve it, individuals have been used to it for years. They arrive to choose or take picked cherries. There are at all times such individuals who come, however that does not clear up the issue,” feedback Kiril Dimitrov, who’s a cherry grower.
In accordance with Tsvetanka Manzurova, who has been working in an orchard for a few years, the marketing campaign doesn’t present lasting options.
“Somebody will come to achieve 2-3 kg or 5 kg. cherries with “Choose your self” and decide solely from the underside, from the underside, and up who will decide them. They arrive, they decide, and on high of who do they keep, the chickens,” commented the girl.
There are issues with employees and they don’t seem to be solely as a consequence of their lack, writes bTV.
Even when we discover some to come back, they do not decide nicely. They need weight, I need high quality.
In Kyustendilsko, many producers are already lowering their arrays to be able to deal with the challenges. Nonetheless, this might result in the destruction of cherry manufacturing within the area.