2024-05-16 13:25:00
In right this moment’s world, the story is a bridge that connects cultures, languages and human experiences. This phenomenon discovered its most expression on the world’s largest streaming platform, Netflix. In an unique interview with Samuel Stolton for EURACTIV and Diego Ávalos, Vice President of Unique Content material at Netflix Spain, there was an in depth exploration of how Netflix is tackling variety and multilingualism in Europe as an integral a part of its artistic and business technique.
One of many basic pillars of Netflix’s technique is embracing cultural variety in content material manufacturing. Diego Ávalos, basic architect of the up to date audiovisual panorama, shares a passionate imaginative and prescient dedicated to cultural and linguistic variety. Ávalos emphasised the significance of going hyperlocal when telling tales, specializing in every nation and metropolis individually to indicate the authenticity of native experiences. This detailed visualization not solely permits for an emotional connection at a neighborhood stage, but in addition transforms tales into common ones, connecting folks from completely different elements of the world by way of shared human feelings.
On this context, Madrid emerges as a significant European hub for Netflix. Ávalos highlighted the wealth of artistic expertise and historical past of storytelling in Spain, making Madrid a strategic heart for content material manufacturing. As well as, Madrid’s geographic location as a connecting level between Latin America and Europe provides cultural and linguistic worth to Netflix’s technique, facilitating the creation of regionally and globally related content material. This strategic resolution was primarily based not solely on the abundance of artistic expertise in Spain, but in addition on the cultural and linguistic richness that Madrid represents. Thus town turns into a melting pot of cultures, the place tales discover their voice in a number of languages and views.
Netflix’s dedication to variety goes past geography. Ávalos emphasizes the significance of illustration in all facets of manufacturing, from gender variety to the inclusion of underrepresented voices. Applications like “Valeria” are proof of how Clearflix selling variety gender within the leisure trade, with the participation of girls in management and manufacturing roles, the place 57% of division heads are ladies and 50% of employees are ladies. Moreover, Netflix is investing in the way forward for the trade by way of applications like the feminine director shadowing program, which seeks to empower the subsequent era of feminine expertise.
Netflix acknowledges the worth of multilingualism as a instrument to enhance accessibility and viewers engagement all over the world. Ávalos emphasizes the significance of accessibility, making certain that tales can be found in several languages and accessible to audiences all over the world. With greater than 50% of Netflix subscribers watching content material in languages aside from English or their native language, the platform is demonstrating the facility of multilingualism to interrupt down limitations and promote cultural variety. The platform’s technique focuses on producing story content material in native languages and making certain its international accessibility by way of dubbing and subtitling. This strategy permits these tales to transcend language limitations, connecting folks from completely different areas and cultures by way of the common language of storytelling.
In abstract, Netflix’s technique in Europe is characterised by a agency dedication to variety and multilingualism in up to date storytelling. From embracing cultural variety in manufacturing to selling gender variety within the trade, Netflix is main the best way towards extra inclusive and genuine illustration in leisure. Moreover, the concentrate on multilingualism as a key to accessibility displays the platform’s dedication to succeed in a world viewers in a significant and related method.
Not solely are these initiatives shaping Netflix’s content material technique in Europe, however additionally they have main implications for the way forward for storytelling and content material creation in a multicultural and numerous Europe. By encouraging variety and multilingualism in storytelling, Netflix and Ávalos are constructing bridges between folks, cultures and languages, creating a standard area the place tales will be shared, appreciated and celebrated in all their variety.
Working as a cyber safety resolution architect, Alisa focuses on information safety and enterprise information safety. Previous to becoming a member of us, he held a number of cybersecurity researcher positions inside varied cybersecurity corporations. He additionally has expertise in varied industries akin to finance, medical well being, and facial recognition.
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