2024-06-05 19:01:21
This new strategic imaginative and prescient, detailed in entrance of an viewers of Spanish companions, tour operators, tourism professionals and opinion leaders, is a continuation of the announcement of the signature final July of the brand new Contract-Program with the Moroccan state.
On the idea of this program, Royal Air Maroc is embarking on “an enormous change, by means of a brand new enterprise mannequin, its community, its affect, its fleet and its renewed operational technique”.
To do that, the nationwide firm “reaffirms its management on the African continent, by committing to the event of Africa’s potential”, with Morocco as the primary accelerator to realize this. Because of this new period, Royal Air Morocco desires to “reinforce the pleasure of the Morocco model all through the world”.
In accordance with the nationwide service, the brand new marketing campaign ‘creatively synthesizes the raison d’être and promise of an bold and progressive airline, and displays the expression of an airline with worldwide ambitions, pleased with its origins and who accompanies his nation and his continent on the trail to progress.
”It’s also an invite to embark on a world of alternatives, creativity and conviviality, the place Man is on the coronary heart of growth and a stimulating and distinctive expertise of the riches of Morocco and Africa”, we guarantee, including that the ”new model picture, which pulls its roots from Moroccan and African cultures, is up to date, energetic and emotional”.
Testifying to the corporate’s ”new dynamism and ambitions”, Royal Air Maroc’s #DreamAfrica #MeetMorocco marketing campaign was launched on October 23 in 28 completely different international locations on 5 continents the place a strong 360° communications plan was carried out. carried out by means of high-impact worldwide media: tv, digital media, billboards, digital screens on streets, public transport, practice stations, purchasing facilities, social networks, and many others.
The marketing campaign may also be strengthened by progressive actions in all media, however particularly, a touring exhibition has been arrange in Morocco’s airports, presenting in an immersive and academic method the primary property of the continent, economically, technologically, vacationer and cultural, in addition to the actions carried out by Royal Air Maroc to advertise and amplify them.
”For greater than 65 years serving the ambitions of the Kingdom, Royal Air Maroc is opening a brand new period of growth materialized by a rise in its fleet and its worldwide community, the extension of point-to-point connections and a brand new method to its dwelling community”, it says.
On the sidelines of this ceremony, which was marked by the signing of two partnership agreements between RAM and the Three Cultures of the Mediterranean Basis and Seville Metropolis Workplace, the nationwide firm awarded trophies rewarding its greatest companions in Spain, specifically on-line companies, corporates, tour operators, consolidators, company networks and companies specializing in ethnic.
2024-06-05 19:01:21