‘Gapyeong Jat Makgeolli’ Woori Sul Co., Ltd. turns into the primary home makgeolli firm to formally sponsor the U.S. LPGA

2024-06-08 10:12:38

Professionals Somi Lee (left) and Jeongeun Lee, who’re taking part on this LPGA event, are taking a commemorative picture in entrance of the Woori Sul billboard.

A home makgeolli producer formally sponsors the U.S. LPGA golf event. That is the primary time {that a} makgeolli model, a standard Korean liquor, has sponsored a significant golf event.

Woori Sul, well-known for its Gapyeong Jat Makgeolli model, introduced on the seventh that it’s going to develop into the primary Korean makgeolli model to formally sponsor the ‘2024 Shoprite LPGA Basic Championship Match’, which opens on the seventh (native time) at Seaview Golf Membership in Galloway, New Jersey, USA.

Woori Sul will place an indication board for its consultant export model, Tangy Rice Makgeolli, on the teeing floor of the 4th gap throughout the event. Present Worldwide, which is answerable for the import and distribution of Korean alcohol merchandise in the US, additionally operates a makgeolli tasting sales space inside the golf course. The plan is to actively inform golf followers visiting the location concerning the allure of makgeolli, a standard Korean liquor, and its distinctive, pungent product traits. The plan is to supply makgeolli at dinner occasions held after the sport, offering a makgeolli expertise appropriate for classy occasions.

It’s mentioned that this LPGA sponsorship contract was promoted as a part of Woori Sul’s aggressive advertising and marketing technique because it not too long ago exported three consultant manufacturers (Pungent Rice Makgeolli, Tangy Albam Dongdong, and Jeju Tangerine Makgeolli) via Present Worldwide. Woori Sul is at present exporting makgeori to about 35 international locations around the globe, together with Japan, China, the US, Canada, and Europe. Sponsorship of this LPGA event is predicted to be recorded as the primary case of world sports activities advertising and marketing by a home makgeolli model.

Skilled Noh Ye-rim, who’s taking part on this LPGA event, is taking a commemorative picture in entrance of the vertical billboard of Woorisul Co., Ltd.

Kim Quickly-hyeon, head of Woori Sul’s abroad gross sales group, mentioned, “Now we have utilized the expertise of Gapyeong Jat Makgeolli, which gained a variety of reputation at home golf programs over 10 years in the past, to well-known abroad golf occasions,” and added, “We count on constructive results akin to enhancing the model picture.”

Woorisul, situated in Gapyeong, Gyeonggi-do, is a standard liquor firm that has inherited and developed the traditions and brewing strategies of Jojo Brewery, which was established in 1928. A number of effort has been put into globalizing mukgeolli. Particularly, the consultant product, Gapyeong Jat Makgeolli, was chosen because the official dinner drink of the Blue Home in 2018. In 2020, it was chosen as one of many prime 10 on the processed rice product competitors. Tangy Balm Dongdong is a product liked by the youthful technology and ladies, and gained the grand prize on the Korea Makgeolli Competitors final yr.

Kim Min-beom, Donga.com reporter [email protected]

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2024-06-08 10:12:38