2024-06-10 04:11:58
New Delhi: In the course of the Cricket World Cup performed in India final 12 months, about Rs 30 lakh was required for a 10-second promoting slot. Profiting from the buying energy of the South Asian diaspora, worldwide corporations have made full preparations for the nice match between India and Pakistan. At present, the match between India and Pakistan within the ICC T20 World Cup will likely be held at Nassau County Worldwide Cricket Stadium in New York. This stadium has been in-built simply three months. Modular stands of Las Vegas’ System 1 Grand Prix Complicated have been utilized in it. That is the primary time that this match is being organized in America. Matches have additionally been organized in Caribbean international locations.
How a lot does an advert slot price?
The match between India and Pakistan is all the time particular. This match has develop into particular as a result of on Thursday, America stunned the world by defeating Pakistan. In accordance with Santosh N, managing companion of sports activities valuation agency D&P Advisory, the worth of an promoting slot for this match could be as much as Rs 40 lakh (about $ 48,000) for 10 seconds.
He additionally mentioned that on a mean, Rs 20 lakh will likely be paid for 10 seconds of advert area throughout India’s matches. In distinction, a 30-second Tremendous Bowl advert prices round $6.5 million. Whereas a 30-second advert in Britain in the course of the 2022 Soccer World Cup prices round 4,00,000 kilos (5,11,000 {dollars}).
The match was sponsored by large corporations
The T20 World Cup is sponsored by a number of multinational corporations. These embody Saudi Aramco, Coca-Cola and Emirates Group. The competitors will run for a month. Aside from this, the matches have been organized on the prime viewing time of South Asian international locations. For instance, on Sunday, when will probably be night time time in India, the India-Pakistan match will begin at 10:30 am in New York.
Throughout final 12 months’s Cricket World Cup in India, an estimated Rs 30 lakh was required for a 10-second advert slot. In the meantime, Adobe Inc.’s Shantanu Narayen and Microsoft Corp.’s Satya Nadella in addition to former WhatsApp govt Neeraj Arora have invested in Main League Cricket in the US. The league is performed in the identical 20-over model as Twenty20. The league’s first match was held in Texas final 12 months. The typical earnings of Indians in the US is about $1,20,000, making them one of many wealthiest ethnic teams within the nation.