Anatoly (Daniel Stiofin), Gidi Gov and Nissim (Yaniv Suissa) (Photo by Adler Chomsky)
Following the success of the previous campaign and winning the audience favorite category in the ‘Golden Cactus’ award and this week’s advertisement of the ice website, Bezeq will launch a new campaign, starring presenter Gidi Gov, alongside the stars of the successful and beloved cult series Here 11, ‘Coupe Rishit’.
The campaign will feature: Noa Koller (Shira Steinbuch), Keren Moore (Kochava Shavit), Dov Navon (Amnon Titansky), Yaniv Suissa (Nissim Shimoni) and of course Daniel Stiofin (Anatoly). Shamir Shorosh (Ramsey) is not part of the campaign due to being the presenter of the mini-writer “Alonit”. This is Bezeq’s second campaign with the main box office stars, with the company’s current message being the company’s rapid and extensive deployment, in less than a year from the moment the fiber is launched.
More in-
In the campaign, the staff of the Shefa Issachar network of writers will enter the imagination of the branch’s butcher, Anatoly Kirilenko, after Gidi Gov announces to Anatoli that his house is the house of a million with the possibility of connecting to Bezeq’s optical fibers. Instead Anatoly gets confused and goes into a fantasy along with his co-workers that he won a million, a fantasy that contains funny situations involving the rest of the writer’s friends.
The campaign was written and conceived by the creators of the creative people of the advertising agency ‘Adler Chomsky’ together with the series’ screenwriters, Nadav Frishman and Yaniv Zohar. In addition to the music for the current campaign, the musician Yishai Suissa composed that he previously worked with Tamir Bar and Ravid Plotnik.
Keren Leizerowitz, Bezeq’s VP of Marketing, explains: ” Bezeq’s first campaign with members of the First Fund was a phenomenal success. “In Israel, we thank the public for the huge love and sympathy of the cast for the campaign, the brand and the intergenerational encounter of the cast with our legendary presenter Gidi Gov.”
credits:
Bezeq’s Marketing Communications Division
Advertising Agency: Adler Chomsky
Production: Ravel Productions
Music: Yishai Suissa
Public Relations Office: Danny Levy Communications Ltd.
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