Led by world champion Mathieu van der Poel and six-time Tour stage winner Jasper Philipsen, the Belgian group Alpecin-Deceuninck is beginning the 111th Tour de France – with a brand new outfit and 4 “new” faces.
U23 world champion Axel Laurance, traditional driver Gianni Vermeersch, sprinter Jonas Rickaert and Robbe Ghys are celebrating their debut on the second nationwide grand tour of the season.
Silvan Dillier, who’s already on his fifth tour, and Søren Kragh Andersen, who can be there for the sixth time, accomplished the ultimate.
The group’s purpose is to get stage wins once more – by way of Jasper Philipsen on the dash phases and thru Mathieu van der Poel on the traditional sections such because the gravel stage on the 9 days round Troyes. It’s as soon as once more a declared purpose of the good sprinter Jasper Philipsen to win the inexperienced jersey for the motive force with the very best factors.
New jerseys for Alpecin-Deceuninck in a darkish denim look
The eight riders won’t begin this Tour de France of their typical blue denim look. As an alternative, they put on particular darkish denim outfits to assist major sponsor Alpecin’s ‘By no means Give Up’ marketing campaign for Grey Assault shampoo. This colour within the jumpers represents the end result achieved by utilizing Grey Assault – that’s to have darker hair once more.
As racers continually struggle towards time and by no means quit, this marketing campaign and their gear symbolize the struggle towards one of the seen indicators of ageing – grey hair.
It was shot with Mathieu van der Poel and his two group leaders, brothers Phillip and Christoph Roodhooft.
Mathieu van der Poel within the Alpecin shampoo industrial
The eight riders of Workforce Alpecin Deceuninck on the Tour de France 2024
Mathieu van der Poel (Netherlands) | 4. Tour participation | win 1 stage
Jasper Philipsen (Belgium) | 5. Tour participation | Win 6 phases
Silvan Dillier (Switzerland) | 5. Tour participation
Søren Kragh Andersen (Denmark) | 6. Tour participation | Win 2 levels
Jasper Philipsen (Belgium) | 5. Tour participation | Win 6 phases
Axel Laurance (France) | 1. Tour participation
Jonas Rickaert (Belgium) | 1. Tour participation
Gianni Vermeersch (Belgium) | 1. Tour participation
Robbe Ghys (Belgium) | 1. Tour participation