2024-06-28 13:29:55
Airbnb, Alibaba, Allianz, Atos, Bridgestone, Coca-Cola, Deloitte, Intel, Omega, Panasonic, P&G, Samsung, Toyota and Visa: these are the 14 world companions of the Paris 2024 Olympic Video games With them, dozens of manufacturers others are contributing to the financing of this world occasion with the purpose of gaining visibility, fame and enterprise alternatives. At what price and utilizing what strategies? What are the rules for sports activities advertising and marketing in keeping with the values of Olympism?
A view of the headquarters of the Organizing Committee for the Olympic and Paralympic Video games in Saint-Denis, north of Paris, on March 28, 2024. © AFP / JOEL SAGET
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14 worldwide companions of the Olympic Video games © CIO
Within the video, the promoting marketing campaign of the Accor group for Paris 2024.
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