Singer Itai Levy will receive NIS 700,000 as presenter Lee Cooper

Singer Itai Levy and fashion brand Lee Cooper signed an agreement last night (Monday) under which they continue together for a fifth season and Levy will continue to be the brand’s presenter for 2022-2023. In this framework, the singer’s salary is estimated at about NIS 700,000 per year. The new contract includes two seasons (summer and winter) and a clothing capsule designed by Levy in collaboration with Lee Cooper’s home designers.

The first campaign starring Itai Levy will be launched during March 2022, with a budget of about NIS 3 million, through the advertising agency “In Depth of Consciousness”, on the occasion of the launch of the Spring Summer 2022 collection. Itai Levy, billboards, television, advertising at points of sale, extensive activity in public relations and social networks.

Dan Itamar, VP of Marketing and Strategy at the Brill Group, said: “This is the fifth year that we are expressing renewed trust in artist Itai Levy and we are proud and happy to be connected with him. With me a tremendous man and singer and became an integral part of the Lee Cooper family. Itai’s songs are played in every home in Israel and he has established his position at the top of music and performing arts in Israel and in fact constitutes an Israeli consensus. For the past 3 years Lee Cooper has won the “Brand of the Year” award in a row, and Itai has many rights to it. Itamar added: There is a fit between the values promoted by Itai Levy and the commercial and professional values that the company seeks to promote such as: excellence, diligence, perseverance, consideration for others and contribution to the community along with ambition, creativity and constant thinking for development and breakthrough.

Marut Productions and Music said: “Itai is proud to continue to serve as a presenter for Lee Cooper and he sees Lee Cooper as a house of action and development, he is happy and excited about the renewed confidence in him and he is already looking forward to starting work on the campaign.”

Lee cooper is a British fashion brand, considered the world’s leading European jeans company. The Brill Group is the franchisee of the brand in Israel and operates a total of 60 branches in the country, of which 40 are Lee Cooper senior branches and another 20 are Lee Cooper Kids branches.