2024-07-03 08:32:08
Sony y Movie people They will collaborate to launch a virtual production studio for film, television and advertising at the production company’s facilities on Viale Berbera in Milan (Italy).
At the heart of the project will be the Sony Crystal-LED Veronacomposed by 280 dcon cabinets and a pixel pitch of 1.56 mmto a “main volume” operating space of approx 70 square meters. The LED-Wall will also be completed by the ceiling panel mobile structure, equipped with a 2.31mm pixel pitchin favor of the ideal location and construction of lighting cases without concessions.
The equipment will be enriched with two mobile LED panels of 3 x 2 meters with a pixel height of 1.56 mm useful for multiple functions such as: Tabletop, Packshots, Animation and picture back Window.
In virtual production, visual development is managed through a complex adjustment process and in this sense Sony, also through feedback from Movie People experts, has made available exclusive tools such as: Virtual Production Toolkit y Color Calibratornecessary to set up cameras in the pre-production stage to benefit production time and studio commitment costs.
Movie People rates this project by Verona a lower energy consumptionapproximately 30% less than panels with similar characteristics on the market, with a reduction in total cost of ownership (TCO) over time.
Besides, his reduced heat emissions It eliminates the need for a dedicated air conditioning system, which also impacts the total cost of ownership.
Sony Verona panels offer exceptional image quality, 1.500 cd/m2 and a a color space that covers more than 97% of DCI-P3, deep black, anti-glare technology y high refresh rate. Also note for the purity of black reproduction as a critical feature to better mimic the physical scenery and anti-reflective treatment of the panels, a critical feature for the cinematographer when dealing with incident light and ambient reflection.
Finally, there is the maintenance of these panels is simplified and quick as rapid module replacement minimizes
Movie People, a leading film equipment rental company, has a wide range of full frame cameras Venice and Venice2 by Rialto, offering cinematographers the best dynamic and color adjustment with the VERONA screen.
In addition, the system objective is the Motion control available (Technodolly and Bolt_X) and other motorized camera devices developed in-house to go from pre-production days to production days with maximum efficiency. Undoubtedly, the advantage in this regard is the pre-calibration of the full field of the lens.
Cutting-edge technology and design
Mario Maronatipresident and founder of Movie People, said that “we have always chosen innovation to maintain the best service offer for our clients, and in Sony we have found an excellent partner who can combine cutting-edge technology with design skills that guarantee. “the best integration into the entire Virtual Production solution.”
«We have been working with Sony for more than twenty years and our relationship has always been based on trust. It was precisely this aspect that led us to choose the C-Led Verona solution and support the evolution of our virtual studio proposal,” he says.
Benito Manlio Mari, Senior Sales Manager, South Regional Sales at Sony, says that “the development of technology largely reflects the market needs resulting from the participation of experienced users who are able to translate the quality and performance requirements of the solutions. Sony and Movie People have always focused on a value exchange that reflects the right timing and performance for the deal to succeed. Thanks to our professional services team, who worked closely with Movie People’s engineers, the VP solution with C-Led Verona represented design and integration adjustments to create the most advanced and competitive virtual studio.
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