2024-07-04 00:25:29
Sales start at large marts from the 5th
Collaboration between Grandfather Jimmy, Father Eddie, and Grandson Bruce Russell
Blending traditional brewing methods with the tastes of each of the three Russells
Grandson Bruce Russell joins Wild Türkiye in 2010
Wild Turkey has introduced a limited edition bourbon whiskey brewed by three generations of master distillers.
Trans Beverage, a liquor importer and distributor, announced on the 3rd that it will be launching in Korea ‘Wild Turkey Generations’, created by American bourbon whiskey Wild Turkey Master Distillers Jimmy Russell, Eddie Russell, and their grandson Bruce Russell. The domestic allocation is 96 bottles.
Grandson Bruce Russell joined Wild Turkey in 2010. He is the third generation to carry on the family business, following his grandfather Jimmy Russell and father Eddie Russell, who are master distillers. It is rare for a distillery to have two master distillers, but it is also rare for three generations to be involved in whiskey production. These three generations have over 100 years of experience in producing bourbon whiskey.
This Wild Turkey Generations was completed by combining the aged bourbon liquors selected by the three Russell family members themselves. Wild Turkey differentiated itself from other Wild Turkey bourbons by using liquors aged for 9, 12, 14, and 15 years. Wild Turkey emphasized that it completed the highest quality bourbon that concentrated the brand’s unique traditional brewing techniques and craftsmanship. It was said that the tastes of each of the three Russell family members were added to create a timeless bourbon.
The actual bourbon tastes of the three Russell family members are also noteworthy. Master Distiller Jimmy Russell (grandfather), known as a bourbon legend, is known to enjoy strong, high-proof straight bourbon and iced tea. In the process of making Generations, Jimmy Russell chose 9-year-old barrels to maintain the consistency characteristic of Wild Turkey bourbon.
Eddie Russell, who pioneered the premium bourbon market by diversifying Wild Turkey bourbon products, enjoys bourbon with ice cream and does not like beer or vodka. In Eddie Russell’s case, he chose 14- and 15-year-old barrels that are characterized by soft honey and vanilla flavors. Bruce Russell, who is in his 30s, also likes beer, unlike his father. Among bourbons, he prefers high-acidity, high-proof rye whiskey. It is said that he chose 12-year-old barrels for the production of this limited edition. The original liquid selected according to each person’s taste was filtered non-chill to bring out the original taste of bourbon and completed as a bourbon with an alcohol content of 60.4%.
Wild Turkey explained, “Generations is a special bourbon that harmonizes the individual personalities of the three Russell family members, and since it is produced in limited quantities, it is expected to be rare,” adding, “We expect it to provide an intense experience to bourbon lovers.”
Wild Turkey Generations will be sold nationwide starting on the 5th of this month at large marts, liquor stores, and some bars.
A Trans Beverage official said, “Wild Turkey’s brand philosophy is ‘Trust Your Spirit,’” and “Generations will provide consumers with a special bourbon experience by harmonizing the spirits and tastes of the three generations of Russells.”
Kim Min-beom, Donga.com reporter [email protected]
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2024-07-04 00:25:29