One of the biggest challenges facing the e-commerce is the abandonment of the carts. This can arise for different reasons, from complicated payment processes even problems with place web. There are effective tactics that can be implemented to rreduce these losses y increase sales to have a more successful online business.
Kenji González, CEO of Snowball Partners, online business accelerator, noted that “it is essential to understand the needs and expectations of customers. By implementing solutions that simplify the purchasing processleveraged with effective and recognized payment gateways, and improve the user experienceit is possible to significantly reduce cart abandonment and increase sales.”
Companies as Baymard Institute, Barilliance y Statista, They revealed that the dropout rate ranges between 60 percent and 80 percent. In the area of e-commerceit is highlighted that 55 percent of the consumers abandon their carts due to extra costs, 34 percent of the buyers They abandon it because they are required to create an accountand finally, 26 percent refer to a complicated payment process.
Given this scenario, Edgar Saldaña, e-commerce specialist at Snowball Partners, He pointed out that “the Personalization and segmentation can significantly reduce the dropout ratesince it is not the same to speak to a person who has just met us than to someone who has already bought from us. Use incentives as discounts y product reviews helps to overcome objections that buyers have.”
Los Shipping costs and policies play an important role in customer experienceIt is essential to provide detailed information from the beginning without hidden costs.
“Offer same-day or next-day shipping options, as well as real time monitoring, generates confidence and reduces uncertaintyIt is recommended that the cost not exceed 10 percent of the commodity and most of the time it works have for free if it is local. Possibly reaching a certain I buy it, give it away; the important thing is to be clear about the income, subsidize it for the benefit of the users and with the objective of generate trust and captivate them“, Gonzalez said.
According to Saldaña, customer support can make a difference when offering live chat support, FAQ or by WhatsApp for resolve doubts and problems liveprevents customers abandon their carts by lack of information or prior doubts to make the payment.
Gnozález added that “implementing strategies of remarketing help to recover customers who have abandoned the purchase. Sending reminder emails, offering exclusive discounts or providing real-time assistance are effective ways to re-engage customers and motivate them to click on buy.”
Overall, Snowball accelerator recommended that reducing frustration and shopping cart abandonment in e-commerce requires an approach that ranges from optimizing the checkout process to improving the user experience, prioritizing transparency, simplicity and accessibility.
more sales
- Review the payment methods. If there are few options, it discourages the customer.
- Price differences make people feel cheated.
- Keep communication channels open to clear up any doubts.
2024-07-04 12:18:13