2024-07-04 12:59:21
In 2025 there will be approximately 5.4 billion social media users worldwide; In Spain, the expected figure will rise to 43 million
Today we live in a world of communication where a lot of information is constantly received from different sources. In the midst of the digital age, social networks have become a reference in terms of the dissemination and dissemination of information that is not always reliable, is rarely verified and directly affects elections and the behavior of users, despite this . And the data confirms this view because, according to Statista, in 2025 there will be around 5.4 billion social media users worldwide. In Spain, the expected figure will rise to 43 million. So it’s worth asking:
What role do they play when talking about aesthetic medicine?
First of all, it can be said that social networks in any situation and in any field are not an accurate representation of reality, and the same thing happens in the field of aesthetic medicine; It is the duty of all doctors, as part of the development of ethical work, to remind their patients of this point. Above all, considering that networks, which have a positive and negative impact, are more important in the sector.
IBSA Derma, the dermoaesthetic division of IBSA, wanted to investigate this phenomenon recently on social networks where, however, most patients are already immersed. In recent years, aesthetics has begun to be conceived from two opposing perspectives, although equally legitimate: on the one hand, a clear tendency to recover the natural and unique beauty of each person; on the other, an incentive for the relentless search for stereotypical beauty that most of the time collides with common sense and aesthetics. It is in this last point that the Internet played a decisive role, since social networks made fashionable very specific canons of beauty, they are rarely natural in the physiognomies of most people.
‘However? I don’t want thank you’
The search for a small, straight nose, a well-marked jaw, high cheeks and full lips; They present aesthetic medicine to many patients. This is not a problem as long as the information found when searching for those procedures and wanting to undertake them is sufficient, and the biggest negative impact of networks is precisely the rampant misinformation, the trivial and the lack of what is called ‘responsible communication’. which, above all, is a medical practice.
About 85% of the content on Instagram about fillers and aesthetic treatments is not published by doctors, but by content creators and influencers. This is serious, since it represents a percentage, which adds to the fact that nowadays increasingly younger patients come to aesthetic clinics – from the age of 22 – worryingly indicates the impact networks have a big role in this area.
Women are, once again, the main recipients of studies on aesthetic medicine and, therefore, the most receptive to it. In fact, there are critical stages specific to women that involve physiological changes and may lead to psychological problems; moments in which aesthetic medicine can emerge as a response to the inability to accept these transitions on an aesthetic level: adolescence, pregnancy and menopause.
IBSA Derma would like to highlight the power of social networks in this framework, since, far from being a way to reaffirm uncertainties, they can be a way to share rigorous scientific knowledge. The crucial role of the specialist doctor also comes into play here: explaining to patients what the treatments really are, emphasizing the difference between the beauty of the real world, without filters that make it perfect, and social networks.
In addition, IBSA Derma demonstrates its commitment to ethics in aesthetic medicine with the ‘AestEthics’ campaign and the recent publication of the book: Aesthetics: International Dialogue on the relationship between medicine, beauty and ethics.
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