2024-07-06 00:40:22
With a surface area of 45,000 m², the new factory of this subsidiary of the Intersig Maroc & Karkachi group required an investment of 130 million dirhams (MDH).
Speaking on this occasion, Mr. Mezzour stressed that the launch of this integrated plant, to international standards, marks a crucial step for this sector and represents a source of pride for the national industry.
He continued: “By producing marble products with high added value, this project meets the needs of the local market, thus contributing to strengthening the industrial sovereignty of the Kingdom, in accordance with the guidelines of His Majesty King Mohammed VI.”
For his part, SinaStone CEO Adil Ibnoussina said: “We are proud to launch our new model plant that meets international norms and standards.”
“Our ambition is to be present in the largest cities of the Kingdom and to acquire new careers with the aim of increasing our export volumes in order to contribute to the influence of Moroccan know-how and excellence,” he said.
For her part, SinaStone Deputy General Manager Fatima-Zahra Jama said that this event marks a significant step in the company’s journey, symbolizing a renewal not only of the brand but also of its strategy and positioning in the natural stone market.
As part of its new strategy, SinaStone has invested in state-of-the-art facilities to better meet market demands. The new model plant, equipped with the most advanced processes and technologies such as the 5-axis cutting machine (CNC), Scan Image Share, traceability via QR code, allow the company to stand out in the market.
Regarding the new visual identity, it reflects the ambitions and strategic direction of SinaStone, embodying the values of modernity, innovation and quality. This visual renewal aims to strengthen brand recognition and attract new customers, both in Morocco and internationally, while consolidating the trust of existing partners.
The brand is divided into three specialized universes, namely “SURFACES” (marble coverings for walls and floors), “PROJECT” (design and execution of large-scale turnkey projects) and “COLLECTION” (design and conception of decorative objects from natural stones).
Each work produced is a perfect fusion between the history of the material and the modern demands of design, embodying timeless elegance and exceptional Moroccan craftsmanship.
Founded four years ago, SinaStone employs 200 people and is divided into five major production units (sawing, resination, polishing, cutting and machining).
2024-07-06 00:40:22