“Direct selling is an example of a sector that could have been brought to its knees by the restrictions imposed by the pandemic and instead was able to successfully combine digital with physical is important for the whole country“. To say it Antonio Palmieri, member of the Chamber’s Committee on Culture, Science and Educationspeaking at 10th Forum of direct sales promoted by Avedisco, Consumer Service Direct Sales Association. The event, entitled: ‘Social media and social selling: the phigital evolution of direct sales’ was hosted by the Information Building in Rome.
“It is now a question – he points out – of investigating the best ways to continue using phigital in a profitable way for customers and for companies and professionals in the sector. You have started a path from which you cannot go back, but only move forward” .