2024-07-08 00:17:00
LG Electronics Company Limited (LG) received 80% of the shares of Adam Leading smart home platform company from Enschede Netherlands The deal also includes plans to acquire the remaining 20% stake within the next three years This strategic investment aims to strengthen LG’s Smart Home Open Ecosystem by: Enables Atom’s capabilities with LG’s cutting-edge Affectionate Intelligence technology. To be a leader in the era of AI-powered smart home innovation.
LG is committed to bringing technology from the Atom network system that connects appliances. Sensor and thousands of different types of electrical equipment combined with the LG ThinQ platform powered by Generative AI to create a home AI system that can deeply understand customer needs. and provide the best options for living space that better meet user needs. Within LG’s home AI system, users can access Generative AI that controls various electrical appliances and IoT (Internet of Things) devices within the home to create an atmosphere that truly reflects the user’s personality and needs.
LG is committed to expanding the customer experience of AI-powered homes into other areas. Where customers regularly spend time, such as commercial areas and commuting areas Promote and develop the concept of ‘Smart Space’ or smart space to be even stronger.
Athom is a leading technology company that developed the ‘Homey’ smart home device that can effectively connect to home appliances and IoT devices. Expert cloud-based subscription service ‘Homey’ has been expanding rapidly in Europe since 2014 and will reach hundreds of thousands of global customers by 2023. Homey devices are available in many countries including Australia, Singapore, USA and Canada
Adam It has developed a hub and operating system (OS) to create an independent smart home ecosystem Homey Pro can connect to more than 50,000 devices and supports Wi-Fi, Bluetooth, Z-Wave, Matter and Thread and more open connectivity .
The Homey App Store offers apps that support connecting and controlling more than 1,000 home devices, such as Philips Hue and IKEA These apps were developed in collaboration with official partners to make them easier to use An important role is played by the creation of apps in the Homey App Store also in terms of developing and improving the Atom system, which allows Homey to support connectivity with different devices and brands. comprehensively and with high efficiency
LG is ready to fully expand its smart home services with high-performance AI systems. It combines technology from the LG ThinQ platform with IoT device connectivity from Athom The acquisition of Athom is a prepared and important step. It not only allows LG to integrate equipment and services from other service providers. compatible with their system But it can also help you better understand your customers’ needs and respond to them with additional insights that are powerfully available.
“Collaboration with Atom is the cornerstone of LG’s AI smart home business,” said Jeong Ki-hyun, Executive Vice President and Head of Platform Business Center, LG “The strengths of both companies will help increase efficiency so that we can open the system and Support links to external devices at full efficiency. This will help create a better experience for customers.”
After the merger with LG, Athom continues to operate independently. It maintains its operating structure and brand. The strategy focuses on fully supporting the growth potential and strengths of Athom, and promoting cooperation between the two companies in business, research and development, as well as leveraging shared platforms. To create a more modern and smarter home innovation.
The partnership reinforces LG’s commitment to transition from a hardware business to a complete software platform leader In 2021, LG will expand its TV business from hardware to software. by launching the webOS platform for smart TVs and buying Alphonso, a leading AI technology company from the United States. with expertise in television media machine learning and big data analytics.
LG is committed to continuously building good relations. By providing differentiated value to customers through AI-powered home services, transform the organization into a ‘Smart Life Solutions Company’
According to market research firm TechNavio, the global smart home market is expected to grow rapidly from US$81.2 billion in 2023 to US$260.24 billion in 2028, with a CAGR of approximately 26.23%.
“LG is taking steps towards becoming an Intelligent Space Solutions company that connects and expands experiences in different living spaces. We remain focused on strategic investments to fundamentally transform our business paradigm. As seen from Continuous penetration of platform appliance services and solutions, such as webOS advertising platform and AI-powered smart home,” said William Cho, CEO of LG Electronics.
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