A GOOD it was the official cafe again Rock in Rio Lisbon 2024, in the year in which the 20th anniversary of the festival was celebrated. This edition had a result more than 400 kilograms of land from the coffee served during the four days of the festival, almost triple the number of the last edition.
These sludges will reused to help regenerate the soils of Parque Tejoas part of a sustainability activity implemented by the brand, to give a second life to the coffee grounds generated during the festival.
The choice of coffee and the way it is produced is becoming more and more important and, therefore, BUONDI brought its organic batch, BUONDI Organic, to this festival, which is certified by Rainforest Alliance and BIO. This coffee is responsibly sourced and produced in the Nestlé factory in Porto. The coffees were served in recyclable paper cups, furthering Nestlé’s commitment to reduce the use of pure plastic in its packaging by a third by 2025.
“BUONDI was once again the official cafe of Rock in Rio, which makes us very proud. For this 20th anniversary edition, our objective was to create experiences that connect the consumer with the brand, its image and its messages. BUONDI helps raise awareness of the importance of reusing and reducing waste. We are very aligned with Rock in Rio’s sustainability values and we are very happy to collaborate in this festival. This partnership is another step towards promoting sustainable entertainment practices, respecting both the community and the planet.” states Teresa Ferreira, Brand Manager at BUONDI.
“Moving from Rock in Rio to Tejo Park brought many opportunities, but we still brought good practices from the last 20 years, like waste collection. Initiatives like this allow us to continue our zero waste festival to landfill, diverting all waste for recycling or energy or organic recovery.” states Dora Palma, Head of Sustainability at Rock in Rio.